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TikTok Analytics: The Next Frontier In Digital Engagement

Lithium

It’s possible that it’s been a recent challenge to understand how your brand could fit into this social engagement circus. Now the question has become, how do we keep up, and what makes TikTok analytics different from the “older” and more “traditional” forms of social engagement? A high view count no longer ensures positive engagement.

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The Value of Customer Experience

Experience Investigators by 360Connext

As customers, we are aware when experiences go really well or really not well. According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. We feel valued and provide loyalty in return.

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

Image Credit: 401(K) 2012 via Creative Commons license. Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Banking 286
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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Print Ads and Brochures : Enhance customer engagement by integrating QR codes into print advertisements and brochures. The result? A frictionless user experience.

Brands 52
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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

The Customer Experience team aims to transform how customers interact with McDonald’s. The team combines the best of McDonald’s Data Analytics and Digital Customer Engagement with Global Marketing, Global Restaurant Development and Restaurant Solutions. There he managed restaurant innovation efforts.

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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

As early as 2012, fintechs provided a viable alternative to traditional financial institutions for purchases ranging from home appliances to travel packages. However, it is the seamless customer experience that keeps customers engaged long-term, shifting transactions from traditional credit card providers to BNPL ecosystems.

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What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

Note from Jeannie: Back in 2012, I recorded a talk for TEDx around what I then referred to as “micro-interactions.” ” In the nine years since, I’ve placed these at the core of the mission of Experience Investigators, and coined the term micromoments to better describe them.