What is Customer Effort Score (CES) and How to Measure It?
Kayako
JUNE 16, 2022
The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. To give companies a way to track customer effort, the CCC came up with the Customer Effort Score (CES), a simple way to measure customer effort. Discover Kayako Single View.
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