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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Companies in the retail space have traditionally leveraged indicators like customer sentiment to better understand their target audiences. Determine the Feedback Trends.

Retail 208
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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Siegel+Gale is a consulting firm that specializes in making brands simple. The concept of simplicity is financially powerful.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Should your company jump on the Instagram advertising bandwagon and what happened to Snapchat as the next big thing? With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands.

Trends 170
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. Ready to start?

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

Both employee engagement and customer experience are vital elements, and with some effort, it isn’t difficult for companies to build meaningful synergy between them. A telling study by Dimension Data reported that 84% of companies that improved their customer experience saw an uplift in revenue.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 159
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Rebellion at Dollar General! A Challenge to CX Strategies?

CX University

Companies increasingly recognize that employee experience can be positive, powerful, and influential in engaging customers. Pink (2009) states that when employees have a purpose in their work, are provided with opportunities to develop mastery in what they do, and have autonomy, they will be engaged.