What Does Brand Authenticity Look Like on Social Media in 2019?
Lithium
SEPTEMBER 26, 2019
People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.
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