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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.

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What Does Brand Authenticity Look Like on Social Media in 2019?

Lithium

People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. And how do you know if your brand is doing a good job of authentically engaging with your audience? Automated responses or copy and paste replies diminish the authenticity of brands in digital spaces.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. The most well-known and trusted CX metrics are NPS , CSAT , and CES.

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Brand Move Roundup – July 7, 2020

C Space

The Brand Move Roundup – July 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Brand Move Roundup – May 4, 2020

C Space

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. billion in operating income in the second quarter of 2019.

Brands 52
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!