More evidence that customer experience is about emotions
Customer Bliss
AUGUST 3, 2017
Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. Still, what’s disheartening is this: across this sample size, customer experience actually fell from 2016 to 2017. What does it mean? Conversely, things are great.
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