And the Customers Tweeted Happily Ever After
Storyminers
AUGUST 20, 2020
Your customers have taken over managing your brand, and they’re having a great time (and drawing a crowd) on YouTube. If your customers cast you as Goliath, it’s going to hurt. Furthermore, you—as vendor/marketer—aren’t the best storyteller for your brand. What makes a customer eager to tweet their friends about your brand?
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