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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

In 2005, my fieldwork revealed 20 emotions that drive or destroy value in a Customer Experience. Colin has spoken at hundreds of conferences, including some of the world’s largest brands. The post How to Create Unbreakable Brand Loyalty through Emotional Connection appeared first on Beyond Philosophy. Click here.

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How Leading Brands Use Emotional Experience in Their Marketing Strategies

Feedbackly

If brands need to step up their game in serving their customers better, they need to look at ways to connect with their clientele at a deeper and more meaningful level. Credits: Nike Perhaps, no brand has mastered the art of selling emotions as Nike. This was the case with Burberry, a brand renowned for its high-end merchandise.

Brands 52
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How to Deliver Individual Experiences on a Global Scale: Tips from a Borderless Brand

Oracle

Before Payoneer was founded in 2005, the world primarily transacted on paper and land lines. The brand operates across 200 countries, connecting 4 million users in over 150 currencies and 70 languages by making global transactions as easy as local ones. Payoneer, a borderless payment platform, changed that.

Tips 103
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Four of the Most Successful Employee Engagement Strategies Also Drive Customer Experience

CX University

A 2005 study concluded that work engagement is linked to performance and customer loyalty (Salanova, Agut & Peiró, 2005). Conclusions: Create meaningful work with the employment brand. Make sure that employees agree with the values of the employment brand. ensures that senior leaders set the strategic direction, 2.

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Brand Move Roundup – September 7, 2020

C Space

The Brand Move Roundup – September 7, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. In early March we began reporting daily on how brands were dealing with Covid-19. Rivard said. early in the pandemic – reported a record $1.09

Brands 40
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Brand matters… now more than ever

C Space

Brand matters… now more than ever. In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before.

Brands 40
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5 Top Customer Service Articles of the Week 2-21-2022

ShepHyken

Content marketing plays a pivotal role in helping businesses in creating a loyal customer base and connecting with them effectively. My Comment: There is often a gap between what a company/brand executive perceives as giving good customers service and what their customers perceive it to be. It also adds to the customer experience.