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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

At the heart of it all lies the assumption that the more granular the customer group, the more the offer can be tailored to specific customers’ needs and wants, leading to higher engagement and increased revenue. For each target group size, we measured the average campaign uplift. They’re on to something!

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In a year of lackluster Super Bowl ads, one brand that stood out was a spot for antioxidant infusion drink Bai Brands, recently acquired by Dr. Pepper Snapple Group. To appeal to its target age group, Old Navy aired a series of commercials with recognizable celebrities from the 1980s. Dove: Repackaging Emotional Associations.

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10 Examples of Bad Outsourcing and How to Avoid Them

Magellan Solutions

In 2004, J.P. in 2004, the bank decided to dissolve the agreement. For weeks, it rendered the system unusable, preventing millions of consumers from accessing their accounts. Banking companies in the larger RBS Group were among those impacted. EDS reported a $153 million loss at the end of the third quarter of 2004.

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Yelp Fact Sheet: Stats Your Business Needs to Know

ReviewTrackers

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Consumers often check Yelp. According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say they are likely to check reviews on Yelp before visiting a business.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with.

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[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

Salesforce started it and they went public in 2004. Even consumer (B2C) operates very differently. That’s something that should empower you as you go fundraise to say, “Here’s my peer group. I’m doing better than my peer group for where I am. Because they would do annual upfront contracts.

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