Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
At the heart of it all lies the assumption that the more granular the customer group, the more the offer can be tailored to specific customers’ needs and wants, leading to higher engagement and increased revenue. For each target group size, we measured the average campaign uplift. They’re on to something!
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