Why You Should Aspire to Drive Customer Lifetime Value—Not ‘Just’ Upsell Customers
InMoment XI
JANUARY 12, 2023
While cross-selling and upselling existing clientele is certainly important, there’s actually a much more holistic (and ambitious) way to approach new business opportunities within your customer base: drive customer lifetime value (CLV). The Customer Lifetime Value Journey. Letting Customers Tell Success Stories.
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