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Is There a SaaS Certification for Marketing?

DemandJump

If you’re looking to learn about SaaS, look no further. Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content , or you just have a good idea for a SaaS company, there are resources to help you get on the right track. Yes—there most certainly is!

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What Makes SaaS Marketing Unique?

DemandJump

Every marketer knows, the Software as a Service (SaaS) industry is built differently. Of course, SaaS companies have the same basic goals as other businesses—maintain customer relationships, generate revenue, source quality leads; you get the picture.

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How Do I Become a SaaS Marketer?

DemandJump

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

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Incorporate CX Surveys into Your SaaS Customer Journey

Retently

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Without a strong focus on these aspects, SaaS companies risk falling behind the competition and losing valuable customers. What is NPS, CSAT, and CES?

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Why NRR (net revenue retention) is the one metric to rule them all for SaaS

ChurnZero

It was the turn of the millennium, and I was raising a round for a B2B software company—one of four companies that I founded over the course of my 25-year career as a repeat entrepreneur. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business.

Metrics 98
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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

This recognition is of particular importance for SaaS (Software as a Service) companies, who are heavily dependent on renewing their existing book of business year after year as a part of their overall revenue strategy. Tungaz’s advice is all the more relevant as more companies transition into the SaaS model.

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5 Ways to Leverage Net Promoter Score to Boost Customer Retention

InMoment XI

Determining your NPS is important, of course, but analyzing the open-ended responses to the follow-up question is what will help you understand the “why” behind your score and make NPS feedback actionable. If you don’t already have referral marketing in place, it’s time to implement it. That leaves you with: 40 – 30 = 10.