Remove products enlighten-actions
article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Related Article: Touchpoint Mapping: Discovery, Enlightenment, and A-HA! A customer journey map details the steps that distinct customer personas will take as they seek out your product or service. Focus on one area at a time and create action plans to execute. Start by building your customer journey maps.

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Related Article: Touchpoint Mapping: Discovery, Enlightenment, and A-HA! A customer journey map details the steps that distinct customer personas will take as they seek out your product or service. Focus on one area at a time and create action plans to execute. Start by building your customer journey maps.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Must Create and Sustain a Customer-Centric Culture

Beyond Philosophy

Customer-centricity requires an organization to commit to putting the customer first in everything they do, which means everything from design to production to delivery to billing to support, and so on. The four stages are, Naïve, Transactional, Enlightened, and, finally, Natural. Natural: These are the ones that get it.

article thumbnail

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

The correlation is so strong that Albert Einstein famously referred to it as “spooky action at a distance” In the realm of customer experience, we can see a similar “entanglement” between a business and its customers. This concept can be applied to customer experience as well.

article thumbnail

All About Connect: Optimove’s User Conference, March 20-21, 2024, in London

Optimove

Prominent marketers and Optimove experts are the featured presenters in enlightening sessions, panels, roundtables, and workshops. Shai Frank , SVP Product Optimove: Optimove 2025: How Customer-Led Marketing will Evolve Join Shai Frank for an exciting glimpse into the future of our evolving product portfolio.

article thumbnail

Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference

Experience Investigators by 360Connext

The nature of your business and products/services. I’ve found even a few interviews can be enlightening. That’s why I like reporting back to the client with overall trends, observations and next actions. . This type of research is rich with understanding the product usage and can shed light on who customers are.

article thumbnail

Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Companies that are more Naïve or Transactional will think that being deliberate is limited to product and process.