article thumbnail

White Papers and Business Plan: The Main Differences

CSM Magazine

When owners of companies think about documentation, they sometimes choose between white papers and business plans. White Papers in Brief. A white paper is a document that consists of information about a product or service. There are the most popular types of white papers: 1.

B2B 52
article thumbnail

Hot off the press: Introducing Customer Health Magazine

inSided

Ebooks, guides, and white papers, all have their place in the content mix, but what about an actual magazine created specifically for CS and community professionals? Introducing: Customer Health Magazine – The magazine for CS and community professionals.

eBook 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Verizon and PCI Pal Release White Paper with Servadus Addressing Contact Centre Best Practices

CSM Magazine

Verizon and PCI Pal release joint white paper with Servadus addressing contact centre best practices in the wake of PCI DSS 4.0 The white paper, Keep Calm and Simplify – Contact centre best practices in the era of PCI DSS 4.0 , also looks at best practices and emerging technologies that will shape the payment security industry.

article thumbnail

The Unicorn of Content Marketing: The Mailbox NOT the Inbox

Hallmark Business Connections

That’s why supermarket chains that send magazines — like Wegmans’ Menu — also have digital apps and online editions of their print magazines. The fall issue of its Drive magazine covered topics around exercising with dogs and exploring farmer’s markets, catering to its audience members’ healthy, active lifestyles.

article thumbnail

Sabio Group Launches CX Realities 2023 to Help Navigate the New Era of Contact Centres

CSM Magazine

Sabio Group, the global digital experience transformation services specialist, has partnered with customer engagement expert Martin Hill-Wilson to release the 2023 edition of its acclaimed CX Realities white paper series.

Groups 52
article thumbnail

Engagement Experience fuels Customer Experience

One Millimeter Mindset

Or, do we send subscriptions to blogs and magazines, or for services, they never signed up for? Download my white paper on selling to skeptical decision makers. Then, think about robo cold calls on mobile devices. Do we clutter potential and current customer Inboxes with solicitations from people and brands they do not know?

article thumbnail

Loyal Customers Are Worth 22X More Than Average Customers According to New Retail Report

CSM Magazine

Today, intelligent marketing service Upside releases its first industry white paper on retail loyalty, which identifies that the value of one loyal customer is equal to that of twenty-two non-loyal customers.

Retail 52