How to Prove the ROI of Your Voice of the Customer (VoC) Program
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JULY 19, 2019
A recent McKinsey survey showed customer satisfaction with health insurance is 73% more likely when customer journeys work well than when only touchpoints do. There is greater ROI when the holistic customer journey is the focus. Subsequent NPS/CSAT scores and retention rates. Improving customer experience is what leads to ROI.
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