InMoment XI

NOVEMBER 28, 2023

In the digital age, platforms such as Yelp, Google, Facebook, and Tripadvisor wield unprecedented influence over consumers’ purchase decisions. Recognizing this, top brands and businesses are integrating review management into their marketing strategies. What is Review Management? According to research, over 99.9%

Management 346

Management Marketing Social Media Guidelines 346

InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 260

Automotive Management Social Media Feedback 260

InMoment XI

NOVEMBER 30, 2023

Your company’s reputation is arguably more important than your product or service. Doing this allows you to cultivate a strong and recognizable presence in the market. That’s why maintaining a positive brand reputation is crucial for business success. What is Brand Reputation Management? Consistency builds trust and recognition.

Brands 378

Brands Management Multi-Channel Social Media 378

ECXO

APRIL 18, 2024

Delving into Digital Conversations for Business Survival or Irrelevance, featuring Paolo Fabrizio The European Customer Experience Organization (ECXO) is delighted to announce our upcoming session on AI digital conversations, a topic of utmost importance in today’s business landscape. Born and bred in Milan, Italy.

Insurance 111

Insurance Consulting Travel B2B 111

Comm100

JANUARY 17, 2024

Chapter 3 How to lean into automation Chapter 4 The importance of Human-bot Harmony CHAPTER 1 What is automation in customer service? Table of Contents What is automation in customer service? This transformation is rooted deeply in the integration of advanced automation and artificial intelligence. Why should you lean into automation?

Customer Service 187

Customer Service Chatbots Technology Interaction 187

Comm100

OCTOBER 13, 2022

While digital recruitment strategies have levelled the field for some institutions, others may find it challenging adapting to the new landscape. To increase university enrollment, higher education institutions now need digital strategies to reach students where they are and how they want to connect.

Strategy 197

Strategy Chatbots Social Media Omni-Channel 197

Comm100

AUGUST 1, 2023

In today’s digital world, delivering exceptional customer service is paramount to gaining a competitive edge. CHAPTER 2 Importance of personalized customer service Brands are increasingly recognizing the importance of personalization – 83% of marketers believe that personalization is a key differentiator from the competition.

Customer Service 159

Customer Service How To Omni-Channel Video 159

BirdEye

NOVEMBER 30, 2023

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111

Marketing Social Media How To Advertising 111

CSM Magazine

APRIL 15, 2024

With a rich history of over two decades, we’ve been pioneers in helping startups amplify their SEO efforts and conquer market spaces. Diving into SEO represents not just a savvy allocation of your digital marketing funds but also the most cost-effective strategy for startups eager to secure long-lasting outcomes.

Return on Investment 52

Return on Investment Competitive Advantage Strategy User Experience 52

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. With the advent of digital technology and social media, customer expectations are higher than ever. Stay Ahead With Market Research Regular market research is vital.

Social Media 52

Social Media Customer Journeys Multi-Channel Touchpoint 52

SurveySensum

APRIL 8, 2024

In 2024, ensuring the survival of small businesses requires more than just an online presence; it requires a dynamic and strategic digital engagement that is not just an asset, but a critical necessity for success. Strategies for Small Online Businesses to Succeed in the Competitive Digital Landscape.

Strategy 52

Strategy Social Media Advertising Analytics 52

BirdEye

DECEMBER 8, 2023

Table of contents What is corporate reputation? Why corporate reputation management is important for your business? Financial performance: This is about the economic health and profitability of the company, which can sway investors and affect how the market sees you. What are the consequences of a poor corporate reputation?

Strategy 116

Strategy Management Social Media Brands 116

BirdEye

MARCH 27, 2024

Maintaining an active digital strategy requires businesses to create and publish content across seven to eight different channels, ranging from emails to various social media platforms. However, not every business has the resources or capability to generate original content that engages audiences on all these fronts.

Strategy 59

Strategy Social Media Trends Infographics 59

Totango

NOVEMBER 27, 2023

Digital customer success is driving value more efficiently using a software or service that allows companies to grow and deliver value without using excessive resources” – Chris Dishman, SVP Customer Success, Totango. Scaling with digital: Human-plus not humans-less “Scaled CS isn’t all or nothing,” Dishman said.

Customer Success 103

Customer Success Effort Score Touchpoint Tools 103

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

ShepHyken

JULY 17, 2023

They are 70% more likely to capture a new market and 35% more likely to outperform their competitors. According to our 2023 Achieving Customer Amazement Study , sponsored by Five9 , 43% of consumers believe it’s important that a company has a social cause that’s important to them.

Employee Experience 118

Employee Experience Customer Experience Study Culture 118

BirdEye

OCTOBER 18, 2023

In a rapidly evolving digital landscape, local businesses face a pressing question: How can they stay relevant and meet escalating customer expectations? The answer, as revealed at the recent Birdeye View digital conference, lies in the revolutionary potential of Artificial Intelligence (AI). Get started for free WATCH DEMO 1.

Self Service 111

Self Service Chatbots Customer Expectations Consumers 111

DemandJump

JULY 8, 2022

Digital marketing encompasses all of the online activities undertaken to promote your business. From hiring influencers to creating email campaigns to online ads, this type of marketing has become a mainstay for many businesses. It’s easy to confuse digital marketing with content marketing —after all, they are closely related.

Marketing 109

Marketing 109

BirdEye

AUGUST 21, 2023

Social media is an important part of every business’ content strategy. Know how to get discovered faster by optimizing content for social media SEO with this blog post. Know how to get discovered faster by optimizing content for social media SEO with this blog post. Why is social media SEO important for businesses?

Social Media 98

Social Media How To Multi-Channel Tips 98

BirdEye

NOVEMBER 21, 2023

In some ways, the transformative process of gem cutting is similar to the journey of jewelry store marketing. You must get clear on who you’re marketing to, win their trust, and convince them to purchase. Table of contents What is jewelry store marketing? The tricky part is that there’s no “right” way to do it.

Marketing 111

Marketing Social Media Advertising Brands 111

BirdEye

OCTOBER 19, 2023

The restaurant industry is more competitive than ever in today’s digital-first world. With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out.

Marketing 64

Marketing Strategy Social Media Multi-Channel 64

DemandJump

NOVEMBER 15, 2022

Why is SEO important? What are keywords and should I be using them to improve SEO content ? And the SEO meaning in digital marketing shows you can take advantage of optimization for your online content. What is SEO in digital marketing and how is it used? We provide some examples to explain it!

Examples 97

Examples Marketing 97

Retently

FEBRUARY 21, 2024

surveys are critical tools for uncovering this information, directly influencing your marketing strategy and budget allocation. surveys provide actionable insights into the effectiveness of marketing strategies and boost engagement by truly valuing the voice of the customer. The Importance of “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

BirdEye

MAY 8, 2023

Marketing is a profession that constantly challenges you and motivates you to level up every single day. Being a marketer today is one of the most exciting and demanding professions anybody can choose. Marketers in the digital age have to be highly flexible and adapt quickly to an ever-changing landscape.

Marketing 98

Marketing Social Media Multi-Channel Leadership 98

BirdEye

MARCH 15, 2024

A business YouTube channel is powerful for brand visibility, customer engagement, and content marketing. Consolidating your digital presence to focus on more impactful platforms. No longer producing content that aligns with your evolving business objectives, market trends, or customer expectations. Know This First!

Social Media 59

Social Media How To Video Data 59

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 110

Travel Marketing Social Media Hotels 110

ECXO

MAY 15, 2023

Image source: SAS If you’re a marketer, chances are you’ve heard about MadTech. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing in a world driven by MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. What is MadTech?

Tips 133

Tips Net Promoter Score Advertising Customer Journeys 133

Optimove

DECEMBER 14, 2023

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

Trends 72

Trends Marketing Video Consumers 72

BirdEye

JANUARY 5, 2023

In this blog post, we’ll discuss what kind of skills are required for an online reputation manager and why online reputation management services are so important. In this blog post, we’ll discuss what kind of skills are required for an online reputation manager and why online reputation management services are so important.

Company 98

Company Management Multi-Channel Social Media 98

Magellan Solutions

AUGUST 11, 2023

Website creation is vital in the digital age since it is a portal for people to interact online. Website design and content development are now more creative and customized. AI also automates repetitive operations, such as content creation and optimization. A good website must draw in clients and exhibit goods or services.

Tools 98

Tools User Experience Competitive Advantage Trends 98

BirdEye

MARCH 1, 2024

As a marketing agency, Google’s E-E-A-T guidelines impact you twofold. In this blog, we’ll explore: How Google assesses E-E-A-T Why E-E-A-T guidelines matter for your agency (and for your clients) Actionable strategies to optimize E-E-A-T and reign supreme in the digital realm Let’s dive in. Table of contents What is E-E-A-T?

Guidelines 59

Guidelines Social Media Case Study Effort Score 59

BirdEye

NOVEMBER 15, 2023

With the rise of AI and automation, new possibilities have emerged for optimizing digital presence across Google search, maps, profiles, reviews, ads, and more. Although AI brings huge opportunities, it also presents important responsibilities. Although AI brings huge opportunities, it also presents important responsibilities.

Brands 111

Brands Data Technology Consumers 111

SmartMessage Blog

JANUARY 14, 2024

What is Multi-Channel Marketing? Multichannel marketing definition is the strategic approach of interacting with customers through a combination of various communication channels. One of the key multichannel marketing benefits is its ability to maximize reach. This expanded reach is essential in today’s diverse consumer market.

Multi-Channel 52

Multi-Channel Examples Strategy Marketing 52

CSM Magazine

FEBRUARY 6, 2024

In the digital age, where content is king, the gatekeeper to any kingdom of information is often a simple, yet powerful visual cue: the video thumbnail. This seemingly small element of your video content strategy influences viewer behavior, draws attention, and ultimately determines whether your content gets the engagement it deserves.

Video 52

Video Customer Engagement Engagement Tips 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 59

Marketing Social Media How To Healthcare 59

BirdEye

JANUARY 11, 2023

What are the rules for posting content? In this blog post, we’ll answer 25 of the most important social media questions. In this blog post, we’ll answer 25 of the most important social media questions. Table of contents Social media questions: The what? What content works best for social media?

Social Media 98

Social Media Multi-Channel Advertising Measurement 98