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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

Step #1: Design Your Program. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises. Step #3: Understand Your Customer Data. Bringing Voice of Customer Examples to Life. The result?

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

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Why Great Service is a Trap That Will Ruin Your Business

Steve DiGioia

While providing great service may attract some customers, it can also be financially unsustainable for some businesses. To cultivate customer loyalty, businesses should focus on creating a comprehensive and holistic experience that goes beyond just good service.

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Why Confusing Inertia With Loyalty Will Eventually Kill Your Business

Beyond Philosophy

Perhaps all this time, I hadn’t distinguished between loyalty and inertia, either. Loyalty Programs Rarely Build Loyalty Regarding distinguishing between loyalty, inertia, and Delta, many organizations do not realize that their rewards programs do not build loyalty.

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What is More Important: A Good Product or a Good After-Sales Service?

GetFeedback

Some other fast ways of getting in touch with customers when you want to hear from them are social media pages and messaging apps, but make sure to do it moderately. Offer some awesome customer loyalty programs. You may think the loyalty plans are purely promotional assets. Business example: Glossier. .

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