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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. However much you think you know about a topic, some things will still surprise you.

Loyalty 45
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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

By combining data from multiple sources, like surveys, social media feedback, website analytics, and interactions at contact centers, businesses can gain a clear view of their customers’ preferences, needs, and behaviors.

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. Here are a couple of oldie-but-goodie articles I wrote for UX Magazine on the relationship between UX and CX: From User Experience To Customer Experience. Can we have nested journeys?

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7 must-know types of customer survey questions with tips and examples

delighted

You’ve decided to send surveys to your customers and clients, gain feedback, and use those insights to improve your business. But knowing what you want feedback on is only part of the battle — survey success also depends on choosing the right type of customer survey questions to get you the insights you need.

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Customer Satisfaction Metrics and Tools to Improve Your Service

CSM Magazine

NPS (Net Promoter Score) Net Promoter Score (NPS) is a metric that assesses customer loyalty and the chance of others recommending your company. You can see how well you’re doing in terms of client happiness and loyalty by tracking your NPS score over time.

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7 must-know types of customer survey questions with tips and examples

delighted

You’ve decided to send surveys to your customers and clients, gain feedback, and use those insights to improve your business. But knowing what you want feedback on is only part of the battle — survey success also depends on choosing the right type of customer survey questions to get you the insights you need.