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Create Your CX Charter with These 6 Questions

Experience Investigators by 360Connext

How Can We Prioritize CX efforts? Ultimately, your CX team is there to help with overall governance and prioritization for your CX efforts. These might include simple objectives like “reduce customer wait times by 25%” or they might include broader goals like “reduce customer effort throughout the customer onboarding process.”

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. However much you think you know about a topic, some things will still surprise you.

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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. Here are a couple of oldie-but-goodie articles I wrote for UX Magazine on the relationship between UX and CX: From User Experience To Customer Experience. Can we have nested journeys?

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Driving Digital Engagement: The Impact of CX Software on Customer Interactions

CSM Magazine

CX software equips businesses with metrics like Net Promoter Scores (NPS), Customer Satisfaction (CSAT) score, and Customer Effort Score (CES), among others. Measuring Progress through Metrics Ultimately, no digital strategy is complete or effective without some kind of measurement tools in place.

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{Guest Post} How Employee Engagement Impacts Your Company’s Performance and Results

Michelli Experience

In a Forbes article, contributor Kevin Kruse writes that engaged employees contribute “discretionary efforts.”. They’re willing to contribute efforts beyond the bare minimum requirements their roles demand from them. He has also contributed to WSJ Accelerators Blog, Top Sales World Magazine and the Salesforce.com Blog, among others.

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Customer Satisfaction Questionnaires—Top Benefits of Using Them

GetFeedback

Customer satisfaction questionnaires, also known as Customer Satisfaction Score (CSAT) surveys , keep your customers engaged with your brand, keep them feeling invested in their experience, and keeps them from churning away. According to CMO Magazine customer spend grows alongside trust , after building the relationship.