Customer Engagement Roadmap Sales 
ChurnZero
DECEMBER 21, 2023
Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Without making those choices upfront, you’ll find it hard to create a good customer experience and scale it, and you’ll easily fall into the chaotic trap of “doing what it takes”. Here’s the webinar in full. But we can’t do it all.
Gainsight
MARCH 7, 2022
While sales teams may be out front when bringing in new customers, it’s the all-important partnership of CS and Product teams that helps retain them by making sure customers understand how to get the most out of your products. We focus on adoption, product feedback, customer engagement (through advisory boards) and more.”.
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West Monroe
APRIL 28, 2024
There are also questions around the ownership and accountability model for renewals: for example, whether renewals should reside within sales or customer success, if a separate renewals function is necessary, and what the accountabilities/remits for renewals should be between customer success managers and sales reps when both are responsible.
Gainsight
FEBRUARY 29, 2024
The significance of this contribution underscores the increasing importance of emphasizing the role those trusted partners play in the post-sales customer experience. MSP, ISV, and other strategic partners are being embedded deeper and deeper in the customer journey to provide sustained value, support, and retention.
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Experience Investigators by 360Connext
JUNE 22, 2021
Business leaders, in fact, have not been trained, educated or even asked to consider customer experience. Traditional business education and even standard business plans don’t include much focus on the customer’s journey beyond the basics of getting the sale and delivering a product or service.
Gainsight
APRIL 9, 2024
Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. We use the DEAR framework to measure if our customers are being successful.
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