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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Below are a few ways AIM can create higher levels of customer engagement. There is a wealth of customer data available to marketers today.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

Fashion 64
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The Art of Selling CX

Horizon CX

Strategic Milestone: Apple’s success in customer experience contributes to its strategic milestone of brand loyalty. Perceived Need: A Prerequisite for Success: In sales, the concept of perceived need is fundamental—if a potential buyer does not recognize a need for the product, no sale is possible.

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5 Ways Gainsight Uses Gainsight to Drive Expansion Sales

Gainsight

As a Sales Leader, I am deeply focused on how to maintain & maximize revenue during the currently unfolding & rapidly changing COVID landscape. For that reason, maintaining revenue in our installed base, and looking for ways to maximize revenue via cross-sell / upsell in the right scenarios is critical.

Sales 98
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

The evolution of customer experience in e-commerce has grown exponentially since the pandemic making customer experience more important than ever. Customers search for easy shopping solutions on clear, engaging websites. E-commerce sales are now projected to reach $7.4 Customer service training for employees.

e-support 208
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13 Proven auto repair marketing strategies to boost sales

BirdEye

Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness.

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18 inspiring brand collaborations: Real-life success stories

BirdEye

The end goal is to widen their respective customer bases by increasing awareness. Expanded reach: Collaborative efforts like influencer partnerships allow brands to tap into each other’s customer base or target audience. Goals might be to expand your audience, increase brand awareness, or drive sales.

Brands 52