The rise of chief digital officers in fashion, luxury and beauty retail
Alida
JUNE 5, 2017
Already considered a digital innovation leader, Nike’s decision to hire a CDO was seen by industry experts as a big move. Similarly, luxury fashion group LVMH filled the role of CDO with an Apple exec. Nike isn’t the only retailer to hire a CDO. They must be able to break down the silos between the retailer’s different departments.
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