NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

Lithium

AUGUST 3, 2022

Don’t cut your marketing budgets only to lose ground to your competitors. Khoros Marketing expert Matt Deluca dives into exactly when cost-cutting makes sense. Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Parker Hicks. Matt Deluca.

ROI 52

ROI Marketing Social Media Advertising 52

CSM Magazine

MAY 4, 2021

Digital marketing is on a continuous rise. Ninety-eight percent of marketing officials are now merging traditional marketing efforts with digital tactics to meet these expectations. These include online advertisements, social media marketing, and blogging, to name a few. Train your marketing staff.

ROI 52

ROI Tips Marketing Metrics 52

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Thanks to social media and websites, the IoT (Internet of Things) and smart products, companies are inundated with information these days. It depends?

Marketing 175

Marketing Handbook ROI Social Media 175

Beyond Philosophy

FEBRUARY 6, 2019

Both firms agreed that the Customer Experience Industry as a whole was not showing any significant increases or ROI. Only a small number of companies can demonstrate in actual figures an ROI connected to Customer Experience efforts. The problem is when their overhead is assigned to your resources it damages your ROI.

ROI 154

ROI Customer Experience Strategy Customers 154

C3Centricity

OCTOBER 8, 2017

But are we performing smart marketing too? When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media!

Marketing 120

Marketing Social Media Loyalty Brands 120

BirdEye

JANUARY 12, 2024

While casting a wide marketing net might be tempting, often, the magic happens when targeting is razor-sharp. Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. Table of contents What is hyperlocal social media marketing?

Social Media 108

Social Media Marketing Advertising Trends 108

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Environmental Buzz on Social Media Seems Easy, But. Why, to fund bee-saving efforts across the globe, of course! Let’s find out!

Social Media 40

Social Media Hotels Course Guidelines 40

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Environmental Buzz on Social Media Seems Easy, But. Why, to fund bee-saving efforts across the globe, of course! Let’s find out!

Social Media 40

Social Media Hotels Course Guidelines 40

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. What's your background in Product Marketing? A number of companies will want to put a bot on public social media channels.

ROI 52

ROI Social Media Effort Score Chatbots 52

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing eBook 85

Method:CRM

FEBRUARY 8, 2019

Social media marketing looks little like it did just a few short years ago. These social media geniuses use their natural charm and relatability to build connections with thousands or even millions of followers. Initially centred around fashion and fitness, influencer marketing now involves every niche imaginable.

CRM 63

CRM Marketing Social Media How To 63

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? They seemed to be pretty excited: But with social distancing guidelines still in effect in many states across the country, things are not looking the same this year. Surveying the Social Mood. And this is where consumer and market intelligence can offer insight.

Brands 95

Brands Marketing Travel Advertising 95

Beyond Philosophy

FEBRUARY 11, 2019

In 2002, when I started Beyond Philosophy, no one on the broader market knew I was an expert in Customer Experience (or, frankly, what Customer Experience was). Over the years, I built up a profile on social media. Of course, how you put that opinion over is essential to your business, too. So, I told them.

ROI 83

ROI Financial Consulting Social Media 83

Lithium

OCTOBER 19, 2022

Of course, it would be a misstep not to recognize some essential realities of running a digital community. In qualitative terms, your new fancy community will improve your NPS scores; your general customer sentiment will improve, and if you do everything right, you might receive some free marketing across the social media ecosystem.

ROI 52

ROI Gamification Self Service Case Study 52

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. A team of passionate, empowered agents can affect your loyalty program’s ROI. In particular, transparency is critical.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

Joe Rawlinson

JANUARY 31, 2018

But, believe it or not, uniting the forces of education and marketing can go a long way in your pursuit of happiness. Don’t just market to your customers, though. Of course, blog posts should also include and provide sales opportunities. Educate Through Email Marketing.

Consumers 83

Consumers Tools Brands Marketing 83

CloudCherry

JANUARY 22, 2020

At times, refocusing your efforts may be the best course of action. Unproven ROI. Progress isn’t socialized. Where once VoC could be characterized by tailored interactions and traditional market research initiatives like customer feedback surveys, there are now more CX channels than ever, so new technologies are warranted.

How To 243

How To Social Media Analysis Feedback 243

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet. Why is this?

Marketing 136

Marketing Analysis Brands ROI 136

Experience Investigators by 360Connext

OCTOBER 2, 2014

Thanks to social media, that can be a lot more people. Even during the recession years of 2007-2012, customer experience leaders averaged double-digit gain in stock performance , besting customer experience laggards by an impressive margin, according to The Watermark Consulting Customer Experience ROI Study. Humans are smart.

Customer Experience 297

Customer Experience Social Media Customer Experience Professionals Consulting 297

C3Centricity

MAY 20, 2019

From ROI / ROR to ROE. Research from Forbes shows that 81% of consumers’ purchase decisions are influenced by their friends’ social media posts. They expect recognition at every touchpoint, even if in reality their peers influence their decisions more than does traditional marketing. ” #3.

Industry 218

Industry Strategy Hospitality Hotels 218

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. Before even beginning any creative project, you should have a detailed breakdown of who will consume your content (just as you would for any sales or marketing campaign). It’s a trap to create without some benchmarks or a return-on-investment (ROI).

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

Joe Rawlinson

DECEMBER 10, 2015

Sixty-one percent of marketers planned to increase their spending on email this year, making email a higher priority than social media, mobile marketing or any other channel, StrongView’s 2015 Marketing Trends Survey found. These types of triggered emails currently generate an open rate 78.7

Marketing 60

Marketing Social Media Omni-Channel Return on Investment 60

NetBase

SEPTEMBER 4, 2020

It’s not, of course. But, we have a top ten list that should get your market intelligence efforts moving in the right direction. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on. How is it organized?

Tools 98

Tools Brands Ecommerce Advertising 98

Innovative CX

MARCH 6, 2024

Sometimes I’m calling to place an order, other times asking a question - and then of course, there are the times when I’m calling to resolve some type of issue or complaint. Lately, I’m seeing a lot of churn about how to develop an effective ROI for an organization’s CX investments. Interact with your website and ask does it work?

B2C 52

B2C Airlines Customer Journeys B2B 52

NetBase

FEBRUARY 18, 2019

Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start!

eBook 55

eBook Marketing Comparison Analysis 55

Eptica

JUNE 24, 2016

Date: Friday, June 24, 2016 The ROI of improved customer experience. Of course, customers will still get in contact and expect a fast, consistent answer to their query. They are seen in the market as a poor choice, meaning that they have to invest more in offers and promotions to convince customers to buy their products and services.

ROI 50

ROI Self Service Customer Experience Airlines 50

Helpt

FEBRUARY 14, 2024

This data comes from various sources, including social media, transaction records, and IoT devices, offering a goldmine of insights for those who can harness it. It's about using data not just to predict what might happen, but to chart a course for the future.

Data 52

Data Analytics Social Media Analysis 52

Vonage

APRIL 4, 2017

Recently, Craig Borowski, Customer Service Market Analyst for the online technology consultancy Software Advice, released a new report which studied if better customer service is the “necessity” that AI needs to be relevant. Their preference for a fast, accurate service resolution supersedes all other preferences, within reason of course.

Customer Service 159

Customer Service Chatbots Social Media Software 159

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Social Media Management Strategy Certification. Duration : 8 hours.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Social Media Management Strategy Certification. Duration : 8 hours.

Social Media 40

Social Media Case Study ROI Course 40

Lithium

JUNE 11, 2019

Please see below for the full course descriptions and other important details. Description: This course introduces users to the Community Admin—the control center for configuring the primary settings and performing ongoing administration. Social Media Management Strategy Certification. Duration : 8 hours.

Social Media 40

Social Media Case Study ROI Course 40

NetBase

FEBRUARY 18, 2019

Influencers, of course, will give a resounding yes – and those who understand the power of social listening and sentiment analysis are likely to say the same. If so, it’s good to know how this influencer marketing game really works and our Complete Guide to Influencer Marketing eBook is an excellent place to start!

Marketing 40

Marketing eBook Comparison Analysis 40

NetBase

JUNE 8, 2020

65% of influencer marketing budgets will increase in 2020. Social injustice is all around us and brands need to make defining decisions around how to move forward accordingly. Social injustice is all around us and brands need to make defining decisions around how to move forward accordingly. Brand Perception Baseline.

Brands 67

Brands Social Media Advertising Consumers 67

Optimove

MAY 4, 2023

Leverage location-based marketing A location-based mobile marketing strategy can help deliver hyper-personalized, high-value micro-moments to users in-store, near a competitor store, or at home on a laptop. That’s when marketers create segments of users visiting competitive locations to convert them into customers.

Video 52

Video Social Media Connections Comparison 52

CSM Magazine

OCTOBER 21, 2020

What marketing strategies do you need to employ? Of course, the process of increasing your visibility takes time and patience, as well as some knowledge in SEO tactics like improving your website’s speed and internal linking in order to make your website more reliable and give a good first impression to new customers. Final Thoughts.

Ecommerce 52

Ecommerce Social Media Policies e-support 52