Lumoa

FEBRUARY 2, 2023

Before the digital age, customer experience in retail was a completely different world. These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. Where and how they take place has changed, of course. Let’s get started.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

InMoment XI

MARCH 7, 2023

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. A: Marina leads a small team of four diverse humans from vastly different backgrounds—UX/UI design, math, and marketing all combined together to create optimized experiences for NZAA members.

Customer Journeys 260

Customer Journeys Engagement Customer Centricity Metrics 260

Help Scout

SEPTEMBER 7, 2021

Just because a customer clicked a smiley face in your post-service feedback survey does not mean you gave them high-quality service. Customer satisfaction and customer service quality are not necessarily linked at all, and that’s a problem because plenty of customer service teams rely on CSAT and NPS surveys to judge their performances.

Measurement 116

Measurement Tools Customer Service How To 116

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). So, what is CX measurement or VoC?

Measurement 210

Measurement CEM Telecommunications Wireless 210

BlueOcean

OCTOBER 4, 2023

When one in five of your customers speak something other than English as their first language, providing bilingual customer support is critical. The impact of bilingual support on the customer experience cannot be understated. So, of course, we’re biased. But what mix of live agents versus AI is best for your business?

Contact Center 310

Contact Center Customer Care Average Handle Time Consumers 310

InMoment XI

APRIL 18, 2023

Mary Anne Ghobrial is the director of Australia’s largest customer experience event— The Customer Show. Because she speaks to thousands of client-side professionals and many vendors, she gets an insider view of how the entire industry is structured, giving her a unique perspective on the CX market.

ROI 260

ROI Tips Healthcare Insurance 260

InMoment XI

JULY 13, 2022

You don’t just want to appeal to new customers—you also want to keep your current ones coming back again and again. Not only do returning customers require less introduction to your products and services, but they also tend to spend more than first-time customers, too. NPS is a metric designed to measure customer experience.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more.

Loyalty 86

Loyalty Measurement Customer Experience Net Promoter Score 86

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

“We are dedicated to becoming a customer-centric company.” HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? 5 Steps to Take To Be More Customer-Centric 1. WHY is this idea of “customer-centricity” so challenging? Here’s your training guide.

Customer Centricity 271

Customer Centricity Customer Journeys Connections Feedback 271

Zeisler Consulting

OCTOBER 15, 2020

You know I’m all about metrics and measures. One of the things that made entering the CX profession so attractive to me was that this is a field of study that’s not only based in numbers, it’s starving for people who have an affinity for measuring. Lag measures are just another term for KPIs or output measures.

Measurement 72

Measurement Metrics Effort Score Contact Center 72

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. They also discussed the impact of these metrics on your plans as a Customer Success professional and your company overall. You give them some really hard-to-handle customers.

Metrics 98

Metrics Course Customer Success NPS 98

InMoment XI

OCTOBER 28, 2021

In my last post, we discussed the difference between interactions, engagement, and customer experience. Now, I’d like to dive deeper into customer experience and the role everyone in your organization plays in delivering that experience. You heard me right: not one department owns the customer experience—it’s every department!

CRM 493

CRM Airlines Government ROI 493

CustomerSuccessBox

MARCH 14, 2022

According to a research study done by Mordor Intelligence, the compound annual growth rate estimated for the global customer success management market, let alone in the timeframe of 5 years (2021-2026) is estimated to be 25.02%. Thus it’s safe to conclude that the customer success industry is a powerful play for a career plan.

Course 52

Course Training Customer Success Customer Journeys 52

Education Services Group

SEPTEMBER 15, 2020

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ It’s about gaining insight into customer engagement to understand how they’re interacting with your company. the next step is, of course, for your customers to open and read that email.

Metrics 52

Metrics Customer Engagement Measurement Engagement 52

CSM Magazine

JUNE 11, 2021

If you looking for a way to educate your audience and gain loyal customers, here is a guide on how to create an effective online course. But not so many will measure up to what you can achieve when you have the best platforms in place. Ensure That Your Online Course Is Ready For The Public.

Course 52

Course How To Resources Analysis 52

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHO ARE OUR BRAND’S CUSTOMERS? HOW MUCH ARE OUR CUSTOMERS WORTH TO US?

Marketing 192

Marketing How To Advertising Brands 192

ReviewTrackers

JULY 28, 2021

Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. Insurance and Social Media.

Social Media 175

Social Media Insurance Marketing Tips 175

C3Centricity

JANUARY 21, 2019

If you commission or conduct market research, then this post is a must-read. One of the biggest frustrations I remember having when I worked in market research, was a delay in the delivery of materials to be tested. WHEN MARKET RESEARCH IS POLITICALLY MOTIVATED. Which, if any, are you guilty of?

Marketing 209

Marketing Study Analysis Measurement 209

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” ” In it, I compared the positive and negative implications of technology for customers and companies alike. Smart Marketing is Responsible Marketing.

Marketing 177

Marketing Customer Centricity Industry Data 177

ProProfs Chat

DECEMBER 26, 2019

We’ve all heard way too many times that happy customers are the cornerstones of a successful business. But what exactly does a happy customer mean to your brand? And what do you even mean by a happy customer ? However, there are some ways of measuring customer experience that can be more effective than others?

Measurement 90

Measurement Customer Experience Effort Score Net Promoter Score 90

C3Centricity

APRIL 2, 2018

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? In the GRBN report, they mention the largest barriers to the measurement of the ROI of market research and insight.

Marketing 175

Marketing Handbook ROI Social Media 175

Experience Investigators by 360Connext

FEBRUARY 1, 2022

Your CEO understands how important customer experience is to the success of your organization. I talk to customer experience leaders every week who share how they might have heard talk about how important customer experience is for their organization, but they rarely see the action to back that up. That’s right. Crazy, right?

Customer Experience 376

Customer Experience Net Promoter Score Customer Experience Management Feedback 376

SurveySensum

SEPTEMBER 1, 2023

In such a world, you can’t afford to know what your customer needs. The ideal method for getting this information, and possibly one of the oldest, is the customer survey. If used properly, customer surveys can make a whopping success out of your marketing campaign. Surveys have the capacity to build customer trust.

Survey 52

Survey Strategy Marketing Feedback 52

Experience Investigators by 360Connext

AUGUST 19, 2020

A classic methodology to combat this in business and life has been SMART goals — an acronym for s pecific, measurable, achievable, relevant, and timebound. But I will offer an alternative acronym that I’ve found tends to work really well when building goals and defining success related to customer experience. Measurable.

Customer Experience 265

Customer Experience Net Promoter Score NPS Effort Score 265

Beyond Philosophy

MARCH 1, 2019

A significant influence on your Customer Experience outcome is how customers feel during your experience. In our global Customer Experience consultancy, we say that emotions are over 50 percent of a Customer Experience. For good or ill, customer feelings have a profound effect on how they remember your experience also.

Measurement 98

Measurement Tools Consulting Customer Centricity 98

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. But if marketing is intended to merge these two lanes - your business identity and potential customers - what’s the best way to determine if the process was successful? But in an even larger sense, MMM can help your marketing team define ROI.

Marketing 96

Marketing Return on Investment Advertising Analysis 96

SurveyGizmo

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. We’ve compiled a comprehensive list of the most popular KPIs that mobile app developers are using to measure (and solidify) their apps’ success.

Metrics 52

Metrics Measurement Social Media Course 52

ShepHyken

APRIL 1, 2024

Each week, I read many customer service and customer experience articles from various resources. Put Yourself 2nd to Place 1st in the Experience Economy by Barry Fiske (Fast Company) Customers can sense when a company’s products and experiences aren’t loyal to their needs, so why should they be loyal to that business?

Customer Service 77

Customer Service Government B2B B2C 77

ThriveableBiz

NOVEMBER 13, 2023

Insights vs Facts: What's the Difference for Business Marketing? In popular usage Insights is often a substitute term for Marketing Research. Large amounts of research for marketing are about collecting Facts. Industry measurement data certainly isn’t, as everyone has access to the same information. We all do it!

Marketing 52

Marketing Entertainment Social Media Course 52

Storyminers

JUNE 3, 2022

Kampyle, now part of Medallia, published this interview as a kick-off to their Emerging Trends in Customer Experience series in 2016. Steve Haeckel (the guy who taught me systems thinking applied to enterprise design) introduced me to Lou Carbone (the guy who helped me fall in love with customer experience). We’ve updated it for 2017.

Trends 147

Trends Customer Experience Wireless Entertainment 147

ShepHyken

MARCH 31, 2024

Each week, I read many customer service and customer experience articles from various resources. Put Yourself 2nd to Place 1st in the Experience Economy by Barry Fiske (Fast Company) Customers can sense when a company’s products and experiences aren’t loyal to their needs, so why should they be loyal to that business?

Customer Service 82

Customer Service Government B2B B2C 82

Experience Investigators by 360Connext

JULY 28, 2020

Customer experience leaders are often told to “create a better customer experience” with little more than a pat on the back and an annual customer survey. There is a lack of understanding around what customer experience really is, and perhaps more importantly, what it takes to deliver it.

Strategy 225

Strategy Customer Journeys Customer Experience Net Promoter Score 225

C3Centricity

JANUARY 13, 2021

Traditionally C3Centricity publishes a list of the most popular customer-centricity posts on its blog in January and this year is no exception, despite covid’s extraordinary impact on businesses the world over. Five Rules of Customer Observation for Greater Success. The 6 Best Ways to Show you Respect your Customers.

Customer Centricity 177

Customer Centricity Hospitality Customer Journeys Strategy 177

C3Centricity

JUNE 25, 2020

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric. Am I right?

Customer Centricity 177

Customer Centricity Competitive Advantage Trends Brands 177

Ecrion

JANUARY 16, 2020

EDM marketing is one of the best ways to reach potential customers. And of course, you need an email address to create a social media account so you’ll be reaching those users as well. Email should be a focal point of any modern marketing campaign because of it’s potential to reach an enormous audience.

Marketing 81

Marketing Social Media Advertising Case Study 81

ijgolding

DECEMBER 4, 2017

The whole idea of the Net Promoter Score (NPS) is based around asking customers the question ‘How likely is it that you would recommend our company/product/service to a friend or colleague?’ Yet how useful is NPS really, unaided by any other metric, as an effective way of assessing an organisation’s appeal to its customers?

Metrics 256

Metrics Net Promoter Score NPS Measurement 256

CSM Magazine

MAY 9, 2024

Is your organisation leveraging the latest technology to deliver outstanding customer experiences? In a recent panel discussion hosted at our Disrupt event in London , a group of industry experts explored how emerging tools and platforms are empowering companies to elevate their customer service to new heights.

Innovation 52

Innovation Technology Customer Service CRM 52