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2023 consumer data report: How online reviews shape multi-location businesses

BirdEye

Birdeye’s latest data report explores the significance of online reviews in consumer decision-making processes and sheds light on how the reputation of a multi-location business impacts its selection in local markets. Table of contents Key Findings: How frequently do consumers shop locally?

Consumers 113
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Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments.

ROI 100
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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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The Role Of Retail With Martin Newman

Blake Morgan

                                    Retailers leverage footfall and conversion data to inform critical decisions like store location, inventory levels, and personalized marketing initiatives. Today’s empowered consumers crave experiences that go beyond the transactional.

Retail 59
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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123
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The Business Case for Customer Marketing

Optimove

Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide.