NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. Our Social Media Analytics Guide was created to break down and define these distinctions so you understand how to use each tool for maximum brand impact. How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Are sales up, but social engagement down?

Social Media 54

Social Media Report Analysis Analytics 54

InMoment XI

JULY 13, 2022

Determining your NPS is important, of course, but analyzing the open-ended responses to the follow-up question is what will help you understand the “why” behind your score and make NPS feedback actionable. Create the experience consumers expect by prioritizing improvements, drawn from their direct feedback. Detractors.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

NetBase

SEPTEMBER 7, 2020

The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. LaborDayOn Effort Helping Consumers Find Jobs. It’s a smart move.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

JUNE 10, 2019

They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Consumer preferences (unmet needs, or just areas to pay closer attention to over others in the moment). Brand strategy depends on accurate insight, of course.

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers. Here’s why – and how any brand can go about it.

Social Media 53

Social Media Brands Analytics Consumers 53

TechSee

OCTOBER 9, 2018

Millennial consumer attributes. According to Accenture , Millennials have overtaken Baby Boomers as the largest consumer demographic, expected to account for 30% of retail sales — that’s $1.4 According to a report by Pew Research Center , 85% of Millennials say they use social media. She’s a Millennial.

Omni-Channel 359

Omni-Channel Self Service Customer Service Virtual Agent 359

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. And social monitoring does that.

Course 62

Course Analytics Social Media Brands 62

ReviewTrackers

JUNE 25, 2018

Kristen is a writer for The Manifest and focuses on social media, digital marketing, and advertising business trends. . Ninety-two percent of small businesses plan to invest more in social media this year, and Facebook’s recent Cambridge Analytica scandal isn’t slowing them down. Social Media is Where Your Customers Are.

Social Media 50

Social Media Advertising Entertainment Metrics 50

NetBase

NOVEMBER 5, 2018

Social media listening makes the effort much more manageable, but only when you know what to look for – and how. All of those are guesses, of course, until we look at the actual word cloud defining these consumers’ most talked about terms. Of course it is. Revisiting Misguided Social Sentiment: Cairo & Beyond.

Social Media 56

Social Media Apparel Culture Exercises 56

Lumoa

FEBRUARY 2, 2023

These elements, and others, are still significant today, of course. Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. A positive experience builds loyalty and trust, increases sales, and improves customer satisfaction.

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

CSM Magazine

DECEMBER 18, 2017

Progressive businesses are further engaging their customers via using social media. In this article, we have provided the main tips that help you utilize social media in order to provide exceptional service to your customers. Companies have to be deliberate about creating and evolving client engagement on social channels.

Social Media 40

Social Media Customer Service Roadmap Tools 40

SurveySparrow

AUGUST 31, 2021

Through feedback, of course. A well-structured survey, irrespective of the different types of surveys and their uses helps you identify consumer pain points, find scope for improvement, and discover the need for innovation. They talk about the intent of the survey and the time it will consume. Reward their effort. Whitepapers.

Survey 98

Survey Sales Social Media Multi-Channel 98

TechSee

JUNE 16, 2022

At Miele, Eric is also accountable for the management of escalation departments, offline processes, e-care solutions, national call center consolidation, multi-product services, upselling / cross selling and re-defining the consumer experience. He has 30 years of experience in inbound, outbound, chat, analytics, AI, and social media.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

NetBase

JULY 29, 2020

. Whether people are shopping for school clothes and supplies, or non-necessities like luxury cars or handbags, consumers want to shop. How can retailers make sales in a COVID market? What consumers are saying about retail; what’s driving them to feel this way; and, why it matters. We have some ideas.

Retail 52

Retail Sales Marketing Social Media 52

NetBase

MARCH 20, 2020

Hotwire Global understands that consumers’ values should direct any high stakes crisis response, as do other online leaders with their ears to the ground. Let’s dig in to see why this sort of response is critical – and how social listening makes it happen! Crisis Management – Consumer Values Matter. Mind blown? Mind blown?

Consumers 56

Consumers Social Media Exercises Brands 56

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Social Analytics Offers Endless Use Cases.

Social Media 40

Social Media Strategy Marketing Analytics 40

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

ShepHyken

FEBRUARY 12, 2024

They use social and websites for inspiration, think highly of influencer and peer recommendations, and expect businesses to take a stance. To be social is to be connected. My Comment: Gen Z will become the most powerful force of consumers in the next few years. This article shares some great insights and findings.

Self Service 66

Self Service Customer Service Social Media Ecommerce 66

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. loyalty programs on average.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! Savvy, Complicated Consumers. Social Analytics Offers Endless Use Cases.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

OCTOBER 19, 2018

Whether your goal is social engagement, increased sales, a better customer experience , or anything else, social analytics can help. They’re a fashion magazine, of course – and Halloween is all about fashion when you think about it. Can you offer what consumers want? Start with Relevant Topics.

Social Media 58

Social Media Analysis How To Analytics 58

Beyond Philosophy

APRIL 18, 2017

Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. As a customer experience consultant, I of course have some ideas about how companies can more effectively become part of buyers’ initial consideration phase.

Sales 124

Sales Loyalty Programs Consulting Loyalty 124

Strativity

JULY 14, 2022

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. Of course, it’s not as simple as an either/or choice between in-store or online. According to Commerce Department data?released

Omni-Channel 52

Omni-Channel Consumers Apparel Advertising 52

CloudCherry

DECEMBER 20, 2017

However, the consumer is evolving at the speed of light, and, thanks to technological advancements, the customer journey is changing just as quickly. The customer’s journey through a sales funnel was linear and predictable. This transformation is owed in large part to mobile technology and social media.

Customer Journeys 225

Customer Journeys Touchpoint Social Media Consumers 225

ReviewTrackers

FEBRUARY 24, 2021

Of course, the idea of reputation marketing is nothing new. When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Consumers go online when researching a new business.

Brands 104

Brands Marketing Social Media Sports 104

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. According to a recent HubSpot survey, 47 percent of consumers said they digest three to five pieces of content before making a buying decision.

Consumers 83

Consumers Tools Brands Marketing 83

BirdEye

OCTOBER 11, 2023

Zendesk reports that 50% of consumers will switch to a competitor after one bad experience. Accenture indicates that 71% of consumers aged 55+ would like internet claim processes to replace traditional in-office processes. 80% said they would switch to a competitor after two bad experiences. Improve your digital touchpoints.

Insurance 110

Insurance Industry Customer Experience Self Service 110

ProProfs Chat

FEBRUARY 23, 2018

This data can provide unique, actionable insights that can transform the way you run your sales, marketing, and customer service departments. Of course, individuals are unpredictable. This data can tell you where customers are coming from—search engines, social media, etc. It can impact your entire business.

Analytics 100

Analytics Sales Customer Experience Course 100

Method:CRM

OCTOBER 1, 2018

Podcasts are an excellent resource for people working in sales roles. Much like sales books , podcasts allow sales professionals to learn directly from industry experts, without breaking the bank on conference fees. With such a wide range of sales podcasts available for free, narrowing down the options can be tricky.

Sales 65

Sales B2B Social Media Entertainment 65

NetBase

JULY 2, 2020

Purchasing from mobile phones has become the new norm for consumers, so much so that mcommerce (mobile commerce) is set to dominate UK ecommerce retail sales in the coming months. With mcommerce sales in the UK projected to grow to £61.14 billion or half of UK retail mcommerce sales. mCommerce in the UK .

Ecommerce 56

Ecommerce Sales Retail Trends 56

BirdEye

JULY 24, 2023

Customize your surveys and share them with your customers via email, social media, and even your website. Your customers are talking about you and sharing their reviews everywhere – on Google, Yelp, blogs, social media, YouTube channels, and review sites. Parsing through the many posts can be time-consuming.

Analysis 98

Analysis Feedback Social Media Net Promoter Score 98

ReviewTrackers

DECEMBER 16, 2019

Of course you want five-star reviews (!) — especially in the age of Yelp, Facebook, and TripAdvisor. If the kind of customer feedback posted publicly on online review sites and social media channels can indeed make or break your business, wouldn’t you rather everything be positive and perfect and full of praise?

Social Media 129

Social Media Study Feedback Consumers 129

Optimove

AUGUST 30, 2022

With just a few weeks left until billions of eager consumers take to their smartphones and mobile devices to grab a bargain, smart marketers everywhere are already planning out what will likely be their biggest, most profitable campaigns of the year. discount code for instore sale items … If you’re up to speed (and if not, why not?!)

Sales 52

Sales How To Comparison Social Media 52

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. According to McKinsey, these are today’s ‘Zero Consumers.’ These are what McKinsey refers to as the “Zero Consumer.”

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80