Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World
Experience Investigators by 360Connext
APRIL 23, 2024
CX leaders need to present strong business cases for every step of their journey. Is this the same as Customer Relationship Management, or CRM? CRM is about managing the data and input from customers to help deliver on a Customer Experience Strategy. Key Metrics and Steps to Consider for Measuring ROI 1.
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