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The Definition of Predictive Analytics in 2019

CloudCherry

Every company wishes that they could predict the future—it would make business plans so much easier and more straight-forward. Essentially, predictive analytics is used to reverse-engineer the actions taken by customers to prescribe CX strategies that will result in a positive outcome for both your consumer and your company.

Analytics 221
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Rebranding: Inflow or Loss of Customer Base

CSM Magazine

The goal is to give a boost to development, to increase customer loyalty. The definition is published here. Another goal is to attract additional customers. The management of Jackpot City online casino does everything possible to increase the customer base. Rebranding helps motivate the company’s employees.

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Psychographic Segmentation: Definition, Examples, Categories

SurveySparrow

Brands divide its customers based on psychographic segmentation. When you decide to buy a product based on certain attributes or when you pick your college majors, even the friends you choose, all of these are examples of psychographic segmentation. Companies that use psychographic segmentation. Personality.

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7 Lessons from McKinsey on Recession-Proofing Your Customer Base

Gainsight

You can watch the full conversation below, though I’ve also summarized 7 key lessons we shared on how to recession-proof your customer base. Sid showed us how the new environment of valuation is much closer to where we were before the massive expansion of our monetary base by the Federal Reserve.

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What Is Customer Segmentation? Definitions, Uses and Success Tips

Totango

What is customer segmentation ? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively. We’ll discuss the subtle shade of difference between customer segmentation and audience segmentation, two terms with some overlap that are often used interchangeably. Hybrid touch.

Tips 71
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Simple Random Sampling: Definition and Method Guide

InMoment XI

If you are an organization with thousands of customers, surveying your entire customer base can seem like a daunting task. The likelihood of all of your customers (whether they number in the thousands or in the hundreds) answering a survey is slim to none. How Do You Perform Simple Random Sampling? Sampling With InMoment.

Survey 52
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Financial Services Reputation Management: Secure Lifelong Customers

InMoment XI

If you are just beginning your online reputation management journey, your goal should be to monitor, influence, and improve the perception of your company. This can be done in a variety of ways, and you are going to need effective strategies that resonate with your customers.

Financial 260