Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
While B2B firms have more systems in place than ever to predict sales outcomes, they’re still blindsided when prospects choose another vendor. Building Human Connections. Interviews can either supplement or replace a post-sales survey. B2B purchasing decisions are complex. They’re financial. They’re political.
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