Heart of the Customer

JANUARY 17, 2017

Dawn Mergenthaler has been leading CRM marketing teams for healthcare, retail, and Software-as-a-Service companies for over a decade. She works closely with customer experience (CX) professionals to understand the insights gained that can be leveraged for CRM.

Customer Relationship Management 60

Customer Relationship Management Customer relationships Management Healthcare 60

TeamSupport

JULY 27, 2018

Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Customer Relationship Management.

Customer Relationship Management 40

Customer Relationship Management Customer relationships B2B Customer Success 40

InMoment XI

SEPTEMBER 28, 2021

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

Loyalty 519

Loyalty Tips Feedback Advertising 519

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media How To Healthcare 57

InMoment XI

JULY 12, 2023

Next, there is the consideration stage, which is how a customer is researching businesses like yours and trying to decide what product or service will work best for them. The purchase stage is next when customers finally make a decision and buy from you, which is followed by the post-purchase stage. How are their questions answered?

Customer Experience 260

Customer Experience Strategy Self Service Customer Journeys 260

SmartMessage Blog

JULY 26, 2023

Audience segmentation is a marketing method of dividing a broad target audience into smaller, more defined groups based on specific characteristics, behaviors, or preferences. Marketers benefit from segmentation in many aspects. They run more efficient campaigns and deliver relevant messages to increase customer satisfaction.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

SAP Customer Experience

APRIL 18, 2023

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies.

Entertainment 78

Entertainment Customer Relationship Management Brands Retail 78

LoyaltyPlus

AUGUST 25, 2022

When it comes to marketing, AI can help identify new audiences while optimizing spend on campaigns. Organisations and agencies are looking for increasingly inventive ways to get the most value possible from their marketing investments. Budgets are tighter than ever in the post-pandemic market.

Marketing 52

Marketing Chatbots Social Media Return on Investment 52

Retently

MAY 31, 2024

A strong Customer Success team optimizes your company for listening, learning, and empathizing with your customers. This team will be the key to receiving useful customer feedback , discovering product flaws, and understanding the gap between vision and market need.

Customer Success 146

Customer Success Management Net Promoter Score Feedback 146

C3Centricity

AUGUST 2, 2021

This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired. Continue Reading.

Customer Relationship Management 178

Customer Relationship Management NPS CRM Loyalty 178

Joe Rawlinson

DECEMBER 13, 2018

Marketing has always been one of the most important business drivers, but it evolved in the last couple of decades just to grow bigger and more complex. The result is that now you can hardly win over new customers using generic messages, so it’s crucial to tailor offers and personalize content. Collect and Analyze Data.

Strategy 111

Strategy Marketing Social Media Consumers 111

Experience Investigators by 360Connext

OCTOBER 17, 2023

Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. And yet, leadership buy-in is a critical part of customer experience success.

Leadership 259

Leadership Customer Experience Customer Centricity How To 259

Customer Bliss

DECEMBER 12, 2017

In my conversation with Isabella Lau , who has held the hybrid role of both CMO & CCO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success.

Leadership 0

Leadership Marketing Customer Experience Chief Customer Officer 0

NobelBiz

APRIL 23, 2024

This communication is typically via letters, emails, or phone calls, and must be done within the confines of the law to avoid harassment or undue pressure. The Rise of Omni-Channel Communication in Collections Consumers are accustomed to receiving seamless communication across all channels.

Omni-Channel 94

Omni-Channel Contact Center Customer Centricity Technology 94

LoyaltyPlus

FEBRUARY 18, 2019

Connect, communicate and reward – loyalty should earn more than points. An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus.

Loyalty 40

Loyalty Communication Connections CRM 40

LoyaltyPlus

FEBRUARY 18, 2019

Connect, communicate and reward – loyalty should earn more than points. An effective loyalty programme will positively influence the relationship between a service provider and the customer through rewards and incentives – but the days of offering points as the frontline reward are long gone, says LoyaltyPlus.

Loyalty 40

Loyalty Communication Connections CRM 40

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

West Monroe

DECEMBER 11, 2022

These circumstances—and a looming market correction—pose a number of questions to banking leaders: Do we simply batten down the hatches and play the defensive game of tighter budgets and conservative underwriting? Or do we invest in improving our competitive position in the market when the majority of institutions are gun shy?

Banking 52

Banking Marketing Self Service Financial 52

Experience Investigators by 360Connext

JANUARY 18, 2022

Yet in some organizations, customer experience training is reserved for those who are in customer service roles only. And that training can feel tactical and task-driven, like explaining how to track customer records in a Customer Relationship Management (CRM) platform. I tend to agree.

How To 378

How To Customer Journeys Culture Training 378

CSM Magazine

APRIL 29, 2024

Sentiment analysis enables businesses to identify emerging trends, detect potential PR crises, and gauge the effectiveness of their marketing campaigns. Armed with this knowledge, organizations can adjust their communication strategies, address customer concerns, and cultivate positive brand experiences.

Social Media 52

Social Media Analytics Analysis CRM 52

Clicktools

AUGUST 16, 2017

Technology in the digital transformation has changed every aspect of business—especially how we communicate with customers. The following is a brief overview of the 5 W’s of customer communication, and the tech that makes them all possible. The sales process can continue, even after a customer leaves the store.

Communication 40

Communication Technology Customer Journeys Social Media 40

NobelBiz

DECEMBER 19, 2023

The Role of Technology in Escalation In a call center, escalation management is a crucial process that ensures customer complaints or issues are resolved by a specialist, more experienced, or senior company representative. One of the key benefits of technology in escalation management is the ability to provide faster response times.

Call Center 106

Call Center Management Contact Center Wait Times 106

SmartMessage Blog

JANUARY 21, 2024

What is a Marketing Platform? Marketing platforms are comprehensive tools that empower businesses to manage and automate various aspects of their marketing strategy effectively. Centralizing these functions streamlines processes and enhances campaign effectiveness of marketing campaigns.

Omni-Channel 59

Omni-Channel Multi-Channel Social Media Analytics 59

Totango

NOVEMBER 27, 2023

This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams. Forrester recognizes the value customer success platforms can provide to B2B companies looking to foster retention, growth, and advocacy.

Report 92

Report Trends Customer Success Self Service 92

Magellan Solutions

DECEMBER 12, 2023

What if there was a better way to communicate with the seller? On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. It increases customer experience by promoting quick problem-solving that may later improve customer loyalty.

Omni-Channel 52

Omni-Channel Customer Experience Social Media CRM 52

Experience Investigators by 360Connext

APRIL 23, 2024

By prioritizing the customer’s perception from pre-purchase to post-purchase stages, organizations are positioned to navigate the complex nature of consumer needs effectively. And they will be rewarded for that focus on the customer! Understanding Customer Experience Management (CEM) Let’s start at the beginning.

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

SurveySparrow

MARCH 24, 2024

Customer Relationship Management A CRM is the first investment in any company’s productivity, but given the number of available options, it can be challenging to find one that fully suits your sales needs. Suitable for small and mid-sized sales teams, this CRM is one of the top universal solutions in the market.

Sales 52

Sales Tools CRM Social Media 52

Experience Investigators by 360Connext

NOVEMBER 19, 2014

Those who work inside the company rarely take the time to truly understand what customers go through to fix a real problem. They think they know, because the codes used by customer service reps and customer relationship management software seem to be working just fine. But there’s a way to solve this.

Customer Service 257

Customer Service Company Customer Relationship Management Hospitality 257

ShepHyken

JANUARY 28, 2022

This week we feature an article by Joy Gomez, founder of Field Promax , a company that helps organizations streamline and standardize their workflow, manage teams, communicate with customers, process work orders digitally, and grow their business. CRM is the abbreviation for customer relationship management.

CRM 71

CRM Software Customer relationships Customer Relationship Management 71

Quadient

MAY 23, 2022

Customer experience (CX) is the new marketing battleground. Customers who perceive their interactions with your company as highly positive purchase more of your products and/or services, purchase more frequently, are more loyal, and are more likely to share their positive views with personal contacts and online communities. .

Contact Center 105

Contact Center Meeting Social Media Call Center 105

CSM Magazine

FEBRUARY 29, 2024

Use customer segmentation: Segment your customers based on their demographics, behavior, and preferences. Implement a CRM system: Implement a customer relationship management (CRM) system to track customer interactions across different channels. A seamless mobile experience is crucial for personalization.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

CX University

MAY 6, 2024

Step 4: Automate and Integrate Leverage technology to automate the survey process and integrate the feedback into your existing customer relationship management (CRM) or business intelligence systems, enabling faster analysis and response.

Survey 52

Survey Touchpoint Competitive Advantage Feedback 52

CSM Magazine

NOVEMBER 6, 2020

There are many reasons why a marketing strategy is important for every business. Every business’s success depends on many different factors, but no matter how good your products and your employees are, in the end, your marketing strategy will be what makes or breaks your business. Take advantage of word-of-mouth marketing.

Strategy 40

Strategy Marketing Effort Score Entertainment 40

Team Support

JANUARY 9, 2024

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions. One of the early pioneers in CRM software was ACT!

Technology 59

Technology Chatbots Call Center Social Media 59

Comm100

JANUARY 21, 2021

Live chat has quickly become the most popular digital customer service channel for small businesses and large – and it shouldn’t come as a surprise. How many channels offer as many benefits as live chat does for both the customer and business? Live chat is typically used by sales, marketing, and customer support.

Video 246

Video Social Media Software Knowledge Base 246

Magellan Solutions

JULY 13, 2023

Lead generation is a crucial aspect of sales and marketing. This process involves nurturing prospects through social media marketing, gamification, whitepapers, online courses, or other lead generation strategies. All these allow you to entice your customers to choose your business over your competitors.

Tools 98

Tools Effort Score Social Media Gamification 98

NobelBiz

NOVEMBER 27, 2023

Advanced call logging is a vital tool for businesses to enhance communication management and operational efficiency. By automating the collection and organization of call details, businesses can gain valuable insights into their communication activities, improve customer interactions, and drive informed decision-making.

Contact Center 59

Contact Center Call Recording Call Center Contact Center Software 59