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ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Key takeaways: Just in time for ICE, the ultimate gaming event of the year – we’re bringing back the highly sought-after 10-minute lightning talks. In the past year, we’ve been delivering impactful talks at numerous events, and now, we invite you to join us for our latest talks on gaming.

CRM 69
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

CRM 91
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CRM Hack: Using Realtime Marketing to Improve Conversion

Optimove

Realtime marketing campaigns are communications that happen in real time, triggered by an event or action taken by the customer. To implement realtime marketing campaigns, you must: Segment – Define the customers and scenarios which require realtime communications based on historical data. Realtime Campaigns – What Are They?

CRM 98
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We Know What Your Players Did This Summer: Euro, Olympics Bettors Benchmarks and CRM Strategies

Optimove

Major sporting events present numerous challenges to online gaming and betting operators, especially when it comes to CRM. You can learn more about it on this video: We also provided lots and lots of CRM Marketing content about other ways marketers should deal with the effects of the coronavirus.

CRM 98
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How CRM increases customer satisfaction: Top examples

Method:CRM

You need excellent customer relationship management (CRM) and customer experience to keep them happy. Read on to learn how CRM increases customer satisfaction and why it is vital to use this solution. What’s more, CRM and customer experience go hand-in-hand for businesses of all sizes. How customer service has changed.

CRM 52
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. But how do you even START? Build Automated Cycles.

CRM 52
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The Building Blocks of (a smart) CRM Marketing Strategy

Optimove

Do you know what the right ratio is between automated and non-automated campaigns for a healthy CRM Marketing strategy? From our experience, approximately 85% should only be automated, and the remaining should mix behavior-based campaigns, ad-hoc events, experiences, and more. But how do you even START? Build Automated Cycles.

CRM 52