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So, You Want to Write a Case Study?

Education Services Group

You’ve done incredible, meaningful work with your customer, and they clearly love you, your product, and your company. Getting customers to that stage is really the ultimate goal of Customer Success, so this is a moment to be celebrated (cheers!) The part Customer Success plays in the story. and documented.

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Open the Channels of Communication with Your Customers

Totango

Leveraging customer success technology can help you implement the best practices that will enable you to efficiently engage and retain customers, as well as key stakeholders. . How the Engage Customers SuccessBLOC Works . How the Engage Customers SuccessBLOC Works . Overall NPS score. Engaged key contacts.

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Customer Success and Marketing: How These Teams Collaborate

Totango

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Attracting new leads is their main forte.

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What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

So how can marketing teams create content and messaging to improve customer success and drive retention? In this post, we’re sharing some great examples of customer success marketing — marketing activities and features specifically designed to help existing customers be successful with your product.

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Who Owns Your Customer Communication? Marketing or Customer Success?

Education Services Group

That’s why customer communication is so important. You need to keep in touch with your customers, making sure that they’re satisfied with their experience and that they’re getting everything they need out of your product. So who’s in charge of communicating with customers, marketing or Customer Success?

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Three lessons I’ve learned building a Customer Success team from different backgrounds

ChurnZero

This is a guest article by Michael Su , senior consultant of Customer Success, The Success League. Customer Success is still a young field and a new concept for many companies. When I ventured out to build my first Customer Success department at a tech software company, my leadership team thought I was nuts.