Influitive

JANUARY 24, 2019

B2B brands and products are no different. But is your entire company doing enough to make your customers’ voices heard? The post A Peek Inside Forrester’s New Report On How Brands Can Win At Post-Sale Marketing appeared first on Influitive. You tell everyone, especially the people most likely to find it interesting.

Report 74

Report Sales Brands Marketing 74

CSM Magazine

AUGUST 4, 2021

Inge De Bleecker, Vice President of CX at Applause reveals three ways brands can provide seamless and unforgettable user experiences across all platforms and devices. In particular, there are three best practices media brands should look to in order to deliver seamless and enjoyable experiences to captivated viewers across the globe.

Brands 52

Brands Entertainment Sports Multi-Channel 52

ShepHyken

DECEMBER 27, 2022

Shep Hyken interviews Amy Brown, founder and CEO of Authenticx , a software that listens, analyzes and activates customer voices at scale. She shares findings from Authenticx’s Customer Voices Report and how organizations can use data to drive customer experience strategies.

Healthcare 124

Healthcare Customer Centricity Customer Voice Employee Engagement 124

Second to None

SEPTEMBER 27, 2018

The goal for most major retail brands is to expand their brick-and-mortar locations so that they reach as many consumers as possible. As these organizations widen their geographic reach, there can be a dip in customer service and satisfaction levels.

Retail 69

Retail Measurement Brands Omni-Channel 69

Lumoa

MARCH 10, 2022

Creating content to address customer questions is also a great way to close the customer feedback loop , which results in customers feeling appreciated. And an appreciated customer is a customer much more likely to stay with your brand.  Creating brand advocates What’s better than a customer?

Feedback 236

Feedback Marketing Social Media Effort Score 236

Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

Up Your Service

MAY 3, 2017

Our previous blog post demonstrated the power of customer voice in an unsolicited book review from a technology industry guru. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. However, smart companies see this as an opportunity to create brand evangelists.

Hospitality 74

Hospitality Travel Industry Brands 74

Talkdesk

DECEMBER 6, 2017

Businesses are rapidly adopting these new channels to interact with their customers, but they all have one major characteristic: a delay between when a question or a statement is posted and the response. This asynchronous communication can be helpful when a brand needs time to review information and reply.

Customer relationships 40

Customer relationships Customer Voice Contact Center Management 40

Lumoa

JANUARY 8, 2024

This means recognizing “Apple” as the brand, “iPhone 15 Pro” as the model, and “iOS” as the operating system. Sometimes, it can take it further – identifying key components in customer reviews like “battery life,” “camera quality,” and “ease of use.”

Analysis 394

Analysis Software Comparison Social Media 394

Vanilla Forums

JUNE 15, 2022

Those not familiar with having an open, authentic and transparent brand as they explore branded communities are sometimes fearful of the prospect of unhappy customers voicing their concerns publicly, or in other words; negative customer feedback. One of those is the fear of detractors.

Feedback 52

Feedback Customer Voice Brands Customers 52

GetFeedback

SEPTEMBER 20, 2019

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . How do you get loyal customers?

NPS 278

NPS Metrics Effort Score Net Promoter Score 278

Hero Digital

OCTOBER 10, 2018

The direct-to-consumer (DTC) model isn’t entirely new, but in recent years we’ve seen an increasing number of companies like Glossier, Away and The Honest Company that skip the intermediate step of retail to land their products on customers’ doorsteps. Successful DTC brands make data-driven customer experiences their core offering.

Retail 40

Retail Consumers Brands Comparison 40

Michelli Experience

OCTOBER 24, 2014

I have often suggested that a measure of a person and of a brand is what people say about you when you are not around. Many customer voices are included throughout my book The Zappos Experience but it seems only fitting, given the innovative use of Twitter at Zappos, to share how some customers “tweet” [.]'

Customer Voice 171

Customer Voice Innovation Measurement Brands 171

GetFeedback

MAY 9, 2019

Think about the last time you had a great experience with a brand. Now think about the last time you had a really bad experience with a brand. . That’s because a bad customer experience interrupts our day. We don’t expect it as consumers—we anticipate that brands will always meet our needs and wants.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

Examples 98

Examples Strategy Marketing Social Media 98

Kayako

JULY 30, 2018

After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 125

Marketing Customer Experience Net Promoter Score Customer Voice 125

Kustomer

AUGUST 19, 2021

This can be achieved by keeping track of customer feedback, analyzing the feedback and using insights to anticipate what they will require in the future. What Is Voice of the Customer? Voice of the Customer (VoC) is the process for analyzing customer needs, and using them to inform your customer service strategy.

Social Media 98

Social Media Voice of Customer Analysis Survey 98

Alida

JULY 16, 2018

Bendigo Bank, Forrester’s leading CX brand three years in a row, heralds its achievements to deeply understanding its customers and sharing insight across the business. What’s more, Bendigo Bank saw untapped potential in uncovering the negative aspects of the brand. Focus on customer outcomes, over revenue outcomes.

Chief Customer Officer 100

Chief Customer Officer Banking Customer Centricity Customer Voice 100

SurveyGizmo

OCTOBER 9, 2020

At Alchemer, we help our customers take a strong analytical approach, coupled with the know-how and intuition to help their customers’ voices come alive. For too long, organizations have broken their contract with customers, by asking for their input (their passions, thoughts, and ideas), and doing little with it.

Customer Voice 98

Customer Voice Analytics Software Survey 98

ShepHyken

FEBRUARY 4, 2020

Positive change within customer experience and company culture must start from the top. Quotes: “Infuse the customer voice within the development of new products. Make sure the customer is at the table right from the beginning.”. Executives must be fully on board for it to become a part of the culture.

Culture 128

Culture Customer Centricity Employee Engagement Customer Voice 128

Stella Connect

APRIL 19, 2017

Incredibly, this is how many brands fly. They rely on traditional voice of the customer (VoC) programs for a mission-critical view of the contact center: what’s working, what isn’t, and what can be done to improve customer service. When it comes to brand health and profitability, this is quite a gamble.

Brands 40

Brands Feedback Contact Center Survey 40

CX Accelerator

OCTOBER 3, 2019

In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience. Immediately begin listening to the voice of the customer Is there a better way to improve CX than to listen to the voice of the customer?

Tips 296

Tips Culture Exercises Feedback 296

CSM Practice

JANUARY 19, 2021

The team’s goal is to enhance customer experience and accelerate time value and align customer expectations and accountability with the brand and the company. They look for potential clients and bring in those clients to purchase the brand and join the company. Amplify the Customer Voice.

Customer Success 90

Customer Success Marketing Customer Centricity Customers 90

CX Journey

JUNE 22, 2017

Traditionally, most of these voices have been captured through surveys or some other structured form that was initiated by the company, i.e., companies asked customers to provide feedback. While asking puts the onus on the customer to respond, listening puts the onus on the company to be wherever customers voice their opinions.

Customer Journeys 146

Customer Journeys Communication Customer Centricity Social Media 146

Lumoa

FEBRUARY 6, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. Marketing, Customer service.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Lumoa

JUNE 30, 2022

Many people assume that customer experience refers to support tickets. That’s a limited view because your customers have many different touchpoints with your product and brand over time. Support interactions are an important part of the customer experience you’re creating, but making them the main thing can hurt you.

Customer Experience 277

Customer Experience How To Metrics Feedback 277

CX Accelerator

OCTOBER 3, 2019

In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience. Immediately begin listening to the voice of the customer Is there a better way to improve CX than to listen to the voice of the customer?

Tips 182

Tips Culture Exercises Feedback 182

CX Accelerator

OCTOBER 3, 2019

In the onboarding phase, I'm being more direct about how we honor our customers’ voice together to ensure a memorable, consistent experience. Immediately begin listening to the voice of the customer Is there a better way to improve CX than to listen to the voice of the customer?

Tips 182

Tips Culture Exercises Feedback 182

CloudCherry

JANUARY 21, 2020

The good news is that most companies recognize the value of VoC and have taken the first steps into collecting open-ended feedback from customers. As KPMG notes, “Any approach to listening to the customer voice is better than not listening to it.” The bad news? Level 3: State of The Art.

Effort Score 195

Effort Score Feedback Net Promoter Score Survey 195

Comm100

JANUARY 11, 2023

As a result, customer service expectations are now sky-high as consumers demand the very best support – and will even switch brands for better service. Meeting today’s high customer service expectations can be a challenge. 80% of consumers surveyed say that they would be more loyal to brands that understanding them.

Customer Service 204

Customer Service Self Service Chatbots Healthcare 204

Experience Investigators by 360Connext

OCTOBER 29, 2014

It feels that way to loyal customers sometimes, thanks to customer rewards reserved for those walking in the door. When customers feel neglected, they take to the Internet , and on these companies’ very sites I found dozens upon dozens of customers voicing how frustrated they felt. I felt taken.

Poor Customer Service 303

Poor Customer Service Loyalty Social Media Consulting 303

Second to None

OCTOBER 1, 2020

Brand perception and success are built on customer satisfaction. But how do you know if your customers are satisfied with your product, service, and experience? Sometimes customer feedback is great! Thank the Customer and Stay Positive. As a result, you’ll be able to: Understand your customer’s needs and pains.

Feedback 62

Feedback Effort Score Social Media Customer Satisfaction 62

Happy or Not

JANUARY 20, 2022

Fact – happy customers tend to spend more and return more often. Additionally, being true to the brand promise given to customers is critical – 42% of customers say they will buy less, or stop buying from a brand, if the experience is worse than promised.” Source: Helen Wilson, Ipsos, at ICXA).

How To 69

How To Healthcare Feedback Customer Satisfaction 69

Team Support

MAY 19, 2021

“By writing a welcome email — or, in many cases, the ‘activation’ email — you’re extending your communication with them by guiding them into taking the next step in interacting with your brand. When nurturing relationships with current customers, you’ll need to send your follow-up emails in “drips.” Drip Sequences. Feedback Requests.

Loyalty 59

Loyalty Sales B2B B2C 59

SurveySensum

AUGUST 31, 2023

By addressing these reasons, you can prevent customer churn and enhance your product’s value by keeping the customer’s content – leading to increased SaaS customer retention. Here’s an eye-opening statistic that highlights that every five years, around 50% of customers naturally churn. The best part?

Customer Satisfaction 52

Customer Satisfaction Survey NPS User Experience 52

CX Journey

JULY 9, 2015

Voice of the Customer (VoC) is structured and unstructured data from solicited and unsolicited feedback; I'll also add behavioral/purchase data here, as well as anything else we know about the customer. I like to refer to those four in lump sum as voice of the constituents. And then there's.

Voice of Customer 80

Voice of Customer Customer Experience Call Center Customer Voice 80

Kayako

NOVEMBER 21, 2018

When you think about businesses that are known for providing extraordinary customer service like Zappos, Amazon or Chick-Fil-A, they share a common trait. They’re obsessed with their customers. The brands mentioned above aren’t just shaping the customer service experience for their customers. The solution?

Culture 120

Culture Banking How To Customer Service 120