LoyaltyPlus

FEBRUARY 27, 2023

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands.

Social Media 52

Social Media Loyalty Advertising Customer Relationship Management 52

InMoment XI

DECEMBER 22, 2022

If your brand isn’t capturing customer feedback, unfortunately it won’t know how to improve—this is where the voice of customer (or “VoC”) comes in. In this stage, you have the opportunity to set up a strong foundation for your program; a strategy that aligns with the overall business values, financial objectives, and brand promises.

Voice of Customer 558

Voice of Customer Examples Strategy Net Promoter Score 558

Michel Falcon Experience

JANUARY 30, 2020

THE SOCIAL MEDIA ERA. Find out how social media enabled consumers to RECLAIM the power they lost during the internet era and how it changed the way companies and brands interact with their customers. If so, my online course, Team Operating System , may be your solution.

Social Media 78

Social Media Customer Experience Employee Engagement Course 78

GetFeedback

DECEMBER 26, 2018

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

Measurement 262

Measurement Brands Net Promoter Score Social Media 262

NetBase

JULY 15, 2020

Social Media Analytics has been a common business tool for a good bit of time now, yet various aspects still feel mysterious and confusing. And this can be dangerous when brands are approached by providers pretending to be something they’re not ! How does social media monitoring work? How can I learn more?

Social Media 52

Social Media Brands Analytics Airlines 52

ReviewTrackers

MAY 15, 2018

Social media is constantly changing. To keep with today’s social media marketing , there’s a number of training courses out there for you to fine tune your skills or learn as a beginner. Social Media Marketing Training. Go through HubSpot’s free inbound marketing certification course.

Social Media 50

Social Media Course Training Marketing 50

Comm100

NOVEMBER 8, 2017

When 67% of consumers turn to social media for customer service support, and 87% of customers indicate that these interactions positively impact their buying decisions, integrating social media into your customer service support strategy becomes a no-brainer. Be Proactive About Social Media Complaints.

Social Media 119

Social Media Customer Service Marketing eBook 119

InMoment XI

JANUARY 20, 2024

What’s more, they expect a brand to keep pace as their needs and preferences evolve over time. AI integrates customer signals from a myriad sources, including historic transactions, different types of surveys , reviews, and social media interactions. Of course, such experiences depend on data.

Retail 260

Retail Customer Experience Social Media Chatbots 260

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

Maru Group

FEBRUARY 25, 2020

For years, brands have spent millions for just a few seconds of airtime – and this year was more expensive than ever: $5.6 However, that analysis misses the real value of a Super Bowl ad: the good ones are fodder for weeks of online discussion and are shared frequently enough to provide tons of value for their respective brands.

Social Media 52

Social Media Brands Analysis Tools 52

Comm100

SEPTEMBER 1, 2016

Social media. On the one hand, social media provides businesses with a premier location to engage with customers, address emerging problems, and discuss service improvements. Although social media gives businesses an incredible amount of agility for customer care, it’s hard to please everybody.

Social Media 110

Social Media Brands Course Customer Care 110

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. However, knowing that they can get help through social media is what most customers choose to do. The importance of social media customer service is even more amplified in 2020.

Social Media 52

Social Media Customer Service Call Center B2C 52

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? Here’s why – and how any brand can go about it. The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers.

Social Media 53

Social Media Brands Analytics Consumers 53

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. What Is Social Media Monitoring? <Currently What Is Social Campaign Analysis? What Is Social Sentiment Analysis?

Social Media 62

Social Media Analytics Analysis Airlines 62

NetBase

JANUARY 8, 2019

Social media monitoring is not the same as social media listening, and you may be confusing the two! or maybe you’re a Bird Box fan and possess the wildly unlikely ability to navigate social blindfolded. The social intelligence ahead of the event was not strong there. Does it really matter if you are?

Social Media 91

Social Media Analysis Brands Measurement 91

NetBase

SEPTEMBER 24, 2019

Global beauty brands have lots of competition online in 2019 – and 2020 is shaping up for much of the same, but coming at them faster. And it offers an exploration of a variety of beauty brands’ online activity, particularly on social media. Which global beauty brands were included? And how you can too.

Social Media 40

Social Media Report Industry Brands 40

Beyond the Arc

JUNE 2, 2020

Jay Palter and Steven Ramirez discuss social media for banks and credit unions. Social media can be a great way for banks and credit unions to create deep engagement with their brand. But of course, it cuts both ways. If you want to use social channels you have to treat them like a conversation.

Social Media 52

Social Media Banking Course Brands 52

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Report.

Social Media 54

Social Media Report Analysis Analytics 54

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge.

Social Media 73

Social Media Insurance Marketing Policies 73

Comm100

SEPTEMBER 5, 2014

The advent of social media has had a huge impact on the customer service industry. Here are nine tips on how to offer the most effective customer service on social media. Here are nine tips on how to offer the most effective customer service on social media. Train Support Teams and Delegate Social Channels.

Social Media 113

Social Media Tips Customer Service Customer Service Representative 113

NetBase

APRIL 22, 2019

Let’s find out what makes it so popular and what brands can emulate – because there’s lots that they can learn from this fashionable festival! Potential headliners are shared on social media to create a buzz around the festival year-round.”. Coachella’s Instagram is a best practice ‘how to’ for any brand to follow.

Social Media 49

Social Media Brands Marketing Fashion 49

ReviewTrackers

FEBRUARY 24, 2021

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Of course, the idea of reputation marketing is nothing new. Brands trigger emotional responses. In fact, 63.6

Brands 104

Brands Marketing Social Media Sports 104

Beyond Philosophy

FEBRUARY 15, 2024

Like your employees who pick up on words and phrases intuitively, AI will hear signals in customers’ communications, their comments on social media, the number of times they call the call center, the type of call it is, and other details. Talk to Colin about how he can speak ‘in person’ or ‘virtually’ at your conference.

Connections 89

Connections Loyalty Brands How To 89

QuestionPro Audience

MAY 4, 2018

As award-winning social media scientist and author Dan Zarrella once said, “Marketing without data is like driving with your eyes closed.”. Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. ONCE IS ENOUGH.

Brands 191

Brands Marketing Social Media Survey 191

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 143

Touchpoint Customer Journeys Customer Experience Social Media 143

NetBase

SEPTEMBER 4, 2019

Do you know which metrics to monitor when facing a social media crisis ? And based on an analysis of more than 200 brands, NetBase found that most brands have a net sentiment score of 50. Brands with the highest degree of negative sentiment have scores of 0 to slightly negative, such as -10.

Social Media 63

Social Media Metrics Management Effort Score 63

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

GetFeedback

MAY 8, 2019

It’s what every company wants following a consumer’s experience with their brand. This relationship can be established in many ways–social media interaction, personalized emails, customer service experiences, and by letting consumers put “faces” to the people behind a business. Branding your survey is the smart thing to do.

Survey 170

Survey Brands Social Media Sports 170

CSM Magazine

MAY 27, 2021

It won’t be an exaggeration to say that social media is an indispensable part of our lives. Other than falling into the most adorable black hole of cat videos and sharing incorrigible vacation throwbacks, social media has emerged as a powerful tool for content creators and brands. Let’s dive in. Click Send.

Social Media 52

Social Media Sports Government Brands 52

NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

Storyminers

APRIL 6, 2020

The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help. Use your social media accounts, write a brief newsletter, and use any free email marketing service to inform your customers. Final Thoughts.

Brands 147

Brands How To Policies Course 147

Experience Investigators by 360Connext

APRIL 2, 2024

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

Touchpoint 137

Touchpoint Customer Journeys Customer Experience Social Media 137

Bill Quiseng

DECEMBER 14, 2015

But today’s customers are expecting service on-line and on the social media channels that they use. One of the great benefits of social media is connecting with people who we would otherwise not meet. Are you a business owner or entrepreneur looking to use social media for customer service?

Social Media 84

Social Media Customer Service How To Customers 84

NetBase

NOVEMBER 5, 2018

International marketing campaigns offer exceptional reach for any brand, but there are unique considerations to keep top-of-mind, beyond what one would typically pay attention to, when focused domestically. Social media listening makes the effort much more manageable, but only when you know what to look for – and how.

Social Media 56

Social Media Apparel Culture Exercises 56

Magellan Solutions

FEBRUARY 24, 2016

With over 400 million users, LinkedIn is one of the largest platforms for professional networking and social media customer service. Primarily targeted at professionals, the site is excellent for widening your brand’s customer reach. Planning to have your social media customer service management team?

Social Media 72

Social Media Customer Service Groups Analytics 72

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s future? Environmental Buzz on Social Media Seems Easy, But. Let’s find out! Animals for Awareness.

Social Media 40

Social Media Hotels Course Guidelines 40