InMoment XI

DECEMBER 15, 2022

Of course not, you’re using your smartphone that tells you where you are, when to turn, and if there is an accident up ahead. Whether it be directly to you (via surveys) or indirectly (through review sites, social media, and the like), your customers are creating signals throughout their journey.

Trends 529

Trends How To Social Media Survey 529

NetBase

SEPTEMBER 10, 2020

Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Here we’ll explore the why and how of conducting a social media audit by focusing on: What a social media audit. Analyzing your social media channels.

Social Media 56

Social Media How To Metrics ROI 56

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 99

Social Media Analytics Tools Marketing 99

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

NetBase

OCTOBER 8, 2019

Every brand could stand to do better on social – and not just from a social marketing standpoint. Each company can be found somewhere on the social media maturity spectrum and its sophistication (or lack thereof) comes with different challenges and opportunities. Social media continues to grow in importance.

Social Media 57

Social Media Marketing Report Brands 57

NetBase

APRIL 5, 2019

April 2019 Update: Our list of free social media analytics tools has been refreshed for 2019 – check it out below! That includes product and service offerings, of course, but it also extends into the shopping experience, customer care, and what your brand stands for. WHAT IS SOCIAL MEDIA ANALYTICS?

Social Media 85

Social Media Analytics Tools Marketing 85

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge.

Social Media 73

Social Media Insurance Marketing Policies 73

LiveChat

APRIL 21, 2017

In social media world, many individuals are much more popular than brands themselves. They are so recognizable in social media that we might get interested in a company thanks to them, and not the other way around. Gary Vaynerchuck from Vayner Media? But do we see posts from brands that we observe?

Social Media 46

Social Media Brands Strategy Advertising 46

NetBase

JULY 22, 2019

Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. When combined, they provide a thorough understanding of your place in the social landscape, as well as the audiences you most want to target. Social Media Analytics Strategizing Starts Here. Updated July 2019.

Social Media 61

Social Media Analytics How To Entertainment 61

NetBase

NOVEMBER 2, 2018

How else will you know if you’re on track to achieve your goals, or in need of a course correction? Furthermore, how will stakeholders feel about investing in the social analytics tools you need if there’s no proof they’re worth it? Here are some questions to ask when considering ROI expectations: What Are Our Business Goals?

ROI 60

ROI Analytics Measurement How To 60

Lithium

AUGUST 17, 2022

Proving ROI in marketing takes a vastly different approach than the next day's Metrics. The vast number of platforms people interact with is rapidly ballooning into a complete social media circus. Khoros’s marketing labels were created to help cut through the fog of social media. There is T.V., Underused labels.

ROI 52

ROI Marketing Social Media Analytics 52

BirdEye

APRIL 24, 2023

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. It evens the playing field and allows you to compete with bigger brands. It’s measurable.

Marketing 93

Marketing Social Media B2C Advertising 93

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. It’s not, of course.

Tools 98

Tools Brands Ecommerce Advertising 98

NetBase

JULY 24, 2019

Gathering competitive intelligence on your competition is essential to brand survival. Fortunately, there are a range of competitor analysis tools to help brands speed this process up! Part 4 of our Social Media Analytics Guide contains all the info you could ever need about why competitor analysis is crucial, and what it entails.

Social Media 78

Social Media Analysis Tools Effort Score 78

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s future? Environmental Buzz on Social Media Seems Easy, But. Let’s find out! Animals for Awareness.

Social Media 40

Social Media Hotels Course Guidelines 40

BlueOcean

DECEMBER 13, 2022

In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. Furthermore, a McKinsey report revealed that brands with top-performing loyalty programs earn a 15 to 25 percent bump in revenue thanks to their loyal customers, who are either buying more or buying more often (or both).

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s future? Environmental Buzz on Social Media Seems Easy, But. Let’s find out! Animals for Awareness.

Social Media 40

Social Media Hotels Course Guidelines 40

Lithium

AUGUST 3, 2022

Since the beginning of the marketing and advertising era, it has been notoriously difficult to prove the ROI of any given campaign. Today with the widespread use of various social media, this task is even more challenging. You have to set the brand positioning within the buyer’s head. Parker Hicks. Matt Deluca.

ROI 52

ROI Marketing Social Media Advertising 52

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It’s also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than ever! How to measure brand impact.

Brands 67

Brands Social Media Advertising Consumers 67

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. A number of companies will want to put a bot on public social media channels. This one's pretty straightforward. SMS is cool, too.

ROI 52

ROI Social Media Effort Score Chatbots 52

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

BirdEye

MAY 8, 2023

Knowledge in analytics helps improve your customer’s experience, increase your marketing ROI and inform your future marketing endeavors. Content calendars, project timelines, and social media activity are just a few items marketers need to know how to organize. Engaging writing and great storytelling do wonders for your brand.

Marketing 98

Marketing Social Media Multi-Channel Leadership 98

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media Tips Banking Sports 62

Opinionator

JANUARY 8, 2021

The ROI (return on investment) of customer experience for a business is undeniably high. Calculating the ROI of CX is usually measured as a ratio between net profit over a set period and the cost of the initial or recurring CX investment. Brands with superior customer experience bring in 5.7

ROI 52

ROI Customer Experience How To Customer Journeys 52

BirdEye

NOVEMBER 21, 2023

In this blog, we’ll explore 18 proven jewelry store marketing strategies to capture attention, strengthen your brand, and drive sales. Make Local Social Media Management a Breeze Learn how Birdeye makes jewelry store marketing a breeze. It also includes voice, tone, and the values that your brand represents.

Marketing 111

Marketing Social Media Advertising Brands 111

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

Lithium

OCTOBER 19, 2022

No matter what industry you find your brand or company in, having a place for your customers to talk about your business, find support, or ask questions is necessary. However, few articles and resources are diving deep into exactly why brands are finding these high levels of value and success with their digital communities.

ROI 52

ROI Gamification Self Service Case Study 52

Retently

AUGUST 3, 2023

Customers no longer pick brands for individual products or services; instead, they choose the business that delivers the best experiences. It’s the heart and soul of your brand. That’s why big brands like Starbucks and Apple invest heavily in creating great customer experiences. and that’s exactly what customers want.

Customer Experience 148

Customer Experience Net Promoter Score Effort Score Social Media 148

NICE inContact

JULY 9, 2019

In fact, customers who are emotionally engaged with a brand are more likely to be loyal and are willing to spend more. Here’s a top 10 roundup of what annoys customers most, and how digital customer service and the right training can solve these problems, leading to more delighted customers and a quantifiable ROI. Source: Forrester).

Customer Service 136

Customer Service Omni-Channel Social Media Contact Center 136

Comm100

JANUARY 25, 2022

Of course, to see all the benefits of live chat, you need a robust live chat solution that offers a wealth of tools. Digital omnichannel platforms connect every key digital channel together, whether that be live chat, email, social media, or even SMS. Speak to your customers in their language .

How To 231

How To Chatbots Omni-Channel Social Media 231

Retently

FEBRUARY 21, 2024

survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. It encourages engagement by allowing them to share their unique journey, which can foster a deeper connection with your brand. Analyzing “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

Joe Rawlinson

JANUARY 31, 2018

Of course, blog posts should also include and provide sales opportunities. But in today’s digitally-driven age, consumers are looking for new ways to connect with and learn from brands in real time and many are turning to webinars. You know all those emails you receive every day from some of your favorite brands?

Consumers 83

Consumers Tools Brands Marketing 83

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! Let’s see a few possibilities – and one partnership already in the making – supported by next generation AI-powered social analytics ! Meghan & Harry as Online Influencers for Brands. We saw how much maternity brands loved her – and for good reason.

Brands 73

Brands Fashion Travel Sports 73

C3Centricity

MAY 20, 2019

From ROI / ROR to ROE. Be honest, other than the popular book that started talking about brand love, who wants to have a relationship with a brand?! Be honest, other than the popular book that started talking about brand love, who wants to have a relationship with a brand?! ” #2.

Industry 218

Industry Strategy Hospitality Hotels 218

QuestionPro Audience

JULY 26, 2018

Creativity is indispensable to branding and any marketing strategy in general. What’s more, having a strategic roadmap before producing any creative effort ensures a brand engages with the right audiences at the right time. Like Da Vinci, your brand should intimately know its audiences when it comes to creativity. HAVE A GOAL.

Roadmap 170

Roadmap Advertising ROI Return on Investment 170

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks. Social media engagement Social media is integral to every business’s marketing efforts.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52