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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

article thumbnail

What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Social media posts, brand websites, customer review websites, demo request forms, QR codes, email marketing messages, sales team outreach (SMS or phone calls), and every direct or indirect brand interaction are touchpoints.

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How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight

NetBase

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62
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Brands Pivoting from B2B to B2C

NetBase

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands Are People Too. Now is the time to take notes on B2C marketing tactics, as brand consumers everywhere want a more personal experience.

B2C 98
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Brands Making National Nurses Month a Priority

NetBase

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98
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Will July 4th Brand Marketing Fizzle Out?

NetBase

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95
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Evolution of eSports and Brand Sponsorships

NetBase

ESports is an explosive industry and many top brands are paying attention. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures. Gamers, team owners and others have become stars in their own right and many smart brands have leveraged their influence in the industry to create corporate sponsorships.

Brands 67