NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. But brands are also faced with a time crunch.

Course 62

Course Analytics Social Media Brands 62

NetBase

NOVEMBER 14, 2018

Social media reporting isn’t all it’s cracked up to be – and we’re not talking about marketing metrics you’re gathering to share with the C-suite, but “news” as it exists in the age of social media. We can help you identify breaking news that make sense for your brand to track – and also show you how to track it!

Social Media 56

Social Media Effort Score Sports Trends 56

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

NetBase

MARCH 6, 2019

It might be obvious that competitive analysis should be part of brand operations, but what’s not always so obvious is what exactly that means – especially with regard to the social realm. Competitive analysis isn’t about which brand has the most likes or followers – at all. Who Is Talking? What Are They Saying?

Social Media 49

Social Media Analysis How To Guidelines 49

NetBase

SEPTEMBER 7, 2020

And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. When exploring online conversation around jobs, we can see social media sentiment about the U.S. It requires consistent effort, informed by consistent and accurate social media listening and monitoring.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

NOVEMBER 9, 2018

We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. This is Crisis Management 101: “protect customers first, brand second and shareholder interest third.” Of course, because we live in the Social Age, catching things early still isn’t a guarantee things won’t spiral out of control.

Social Media 45

Social Media e-support Consumers Brands 45

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics. And it’s evolving.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. In-person tournaments have been cancelled to comply with social distancing, but have already shifted entirely online to keep things moving forward. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures.

Brands 67

Brands Sports Social Media Banking 67

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics. And it’s evolving.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

JUNE 25, 2020

Ignorance of what’s happening and being said about your brand online, is no excuse. Brands must monitor social conversation or face harsh consequences. If you’re not online monitoring brand mentions, what are you doing that’s more important? Mentions that no brand should ever miss. Just ask Nano Magic.

Brands 98

Brands Social Media Analysis Metrics 98

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media Tips Banking Sports 62

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. Brand Passion. Here’s a look at Brand Passion for some of the major airlines.

Social Media 49

Social Media Analytics Metrics Airlines 49

NetBase

MAY 15, 2020

Brands recognizing their importance with funding PPE (personal protective equipment) or other gear, are also realizing that broadcasting the good they’re doing is really all they can do right now. Brands are seeing the opportunity to help, and many are answering the call. Brands Making Month-long Efforts. Let’s check it out!

Brands 98

Brands Healthcare Hospitality Transportation 98

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

BirdEye

DECEMBER 20, 2022

billion monthly users, Instagram is the fourth most popular social media platform in the world. There are countless metrics you can track on every social media platform. Instagram is an ever-growing social media platform that’s become a beastly marketing channel. Content design and branding guidelines.

Tips 98

Tips Social Media How To Guidelines 98

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

NetBase

JULY 11, 2019

Using our powerful Next Generation AI capabilities , we captured the most loved brands across the globe to create the Brand Passion Report 2019: Top Loved Global Brands. In it, we share insight around what consumers find so attractive about these brands, from both a category and entity perspective.

Brands 62

Brands Report Telecommunications Automotive 62

BirdEye

OCTOBER 11, 2023

Use social media polls to discern whether your customers prefer human or AI interactions and how often they want to receive communication from you. Of course, the more you invest in knowing your customers via surveys and interviews, the better you can personalize your products. Improve your digital touchpoints. Remain relevant.

Insurance 109

Insurance Industry Customer Experience Self Service 109

NetBase

APRIL 17, 2020

Brand passion is about more than measuring the volume of social content or sentiment. It’s about the intensity of the passion that customers have about your brand. And brands’ COVID-19 responses have triggered fluctuating consumer passion. Let’s see how that looks, and what brands can learn from it moving forward.

Fashion 64

Fashion Brands Effort Score Social Media 64

BirdEye

JANUARY 12, 2024

Hyperlocal social media marketing allows you to harness this power, turning every digital interaction into a meaningful engagement. In other words, hyperlocal social media marketing ensures that your message resonates with the people who are most likely to visit your store, use your services, or engage with your brand.

Social Media 107

Social Media Marketing Advertising Trends 107

BirdEye

OCTOBER 11, 2023

Focusing on customer delight turns customers into brand advocates, improves brand awareness and increases word-of-mouth recommendations. The advent of AI can help businesses route tasks like responding to reviews, social media post generation, and survey responses to AI. Delighted customers become brand advocates.

Sales 109

Sales Social Media Customers Multi-Channel 109

NetBase

SEPTEMBER 12, 2018

And Coca-Cola’s recent acquisition of Costa Coffee , a serious contender, shows just how far solid social media sentiment analysis can take a brand. Trying to uncover social sentiment to inform your brand marketing? Contact us for a free demo! and potentially unseat another. Making Tasty Acquisitions.

Social Media 40

Social Media Analysis Marketing Sports 40

NetBase

AUGUST 18, 2020

Every brand has a marketing stack, aka Martech Tool Stack that they use to run campaigns and track measurable marketing outcomes. But not every brand has a good handle on what these tools are. And the pandemic forced brands to focus on efficiencies in every category. We’re guessing your brand can relate.

Tools 60

Tools Brands Ecommerce Social Media 60

Retently

APRIL 5, 2024

Key Takeaways A successful in-store customer experience strategy hinges on optimized store layout, interactive elements, demos, and personalized customer service, which all contribute to improved customer satisfaction and loyalty. It’s the primary sales channel that will determine how these businesses are categorized.

Retail 78

Retail Engagement Strategy Customer Experience 78

Comm100

FEBRUARY 1, 2022

Students can reach out via live chat, social media, email, or even SMS – and every message will be funneled into one unified agent console. Gen Zers now expect to engage with a brand whenever they choose. A digital omnichannel platform allows schools to easily expand the scope of their digital channel offering. What’s next?

Engagement 199

Engagement Omni-Channel Chatbots Social Media 199

SurveySensum

AUGUST 1, 2023

Understanding what loyalty really means and how it impacts a brand’s growth is absolutely crucial in coming up with killer strategies. Loyal customers not only make frequent purchases, but they also tend to spend more, ultimately boosting a brand’s revenue and profitability. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

NetBase

NOVEMBER 5, 2019

Understanding trends is important for marketers, of course. And brands that are using social listening to understand this viral group are cashing in this holiday season. These girls are in love with brands, in general. The power of brands resonates with consumers because they are forced now to brand themselves.’”.

Brands 40

Brands Social Media Trends Video 40

NetBase

NOVEMBER 5, 2019

Understanding trends is important for marketers, of course. And brands that are using social listening to understand this viral group are cashing in this holiday season. These girls are in love with brands, in general. The power of brands resonates with consumers because they are forced now to brand themselves.’”.

Brands 40

Brands Social Media Trends Video 40

SurveySensum

FEBRUARY 13, 2024

Blog posts, and videos – it’s a whole emotional journey connecting their audience with the brand. And, of course, their stellar photography and ingenious visuals make their content pop and stick in your memory. Get a Live Demo Free Forever • No Feature Limitation • No Credit Card Required • Sign Up For Free Strategy 4.

User Experience 52

User Experience Strategy Feedback Social Media 52

NetBase

MAY 12, 2020

But when the world pretty much came to a halt, things took a 180 for the industry, causing brands to pivot and change what they once knew as their “normal.” How brands adapt to crises like COVID-19. It’s super helpful for brands to see the big picture when making strategic decisions. Market changes. The Big Picture Matters.

Trends 84

Trends Social Media Industry Report 84

Ecrion

DECEMBER 8, 2020

When many of us think of marketing, our minds go to advertisements on television and in magazines, social media posts, and podcast ad spots. This could include social media, a print ad, product packaging, or word of mouth. This can strengthen your brand and keep customers engaged with your company.

Omni-Channel 98

Omni-Channel Marketing Social Media Advertising 98

NetBase

APRIL 22, 2020

Consumer confidence is low right now and brands are switching gears to maintain relationships. This was before plummeting to 120 in March , of course. So, how can next generation AI-powered social analytics help you stay in touch with what consumers are saying around this? Socially Listening for Consumer Confidence.

Consumers 60

Consumers Social Media Trends Conference 60

Kustomer

SEPTEMBER 1, 2022

A stellar customer support strategy is meant to enhance the consumer experience as they interact with your brand. But it’s not enough to simply create a strategy and let it run its course. There’s no better way to increase customer and employee engagement than by encouraging them to interact and become brand promoters.

Customer Service Strategies 104

Customer Service Strategies Self Service Strategy Customer Service 104