InMoment XI

MARCH 27, 2024

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. brands must recognize that the ability to manage their digital channels and digital reputation is a crucial success factor.

Automotive 260

Automotive Management Social Media Feedback 260

InMoment XI

MARCH 5, 2024

Any successful business knows that understanding their customers is key to success. The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. Other examples of unstructured data sources include social media posts, call transcriptions, and customer reviews.

Data 260

Data Customer Experience Social Media Analysis 260

InMoment XI

FEBRUARY 9, 2024

It’s driven, in part, by product innovation. At the same time, we’re seeing a massive shift in the way consumers want to browse and buy vehicles. Automotive brands need to understand customers’ needs and preferences, and then adapt accordingly, to deliver outstanding experiences that win and retain customers.

Automotive 260

Automotive Customer Journeys Chatbots Ecommerce 260

InMoment XI

FEBRUARY 15, 2022

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. And now, according to our most recent EX & CX Retail Trends research, both customers and employees expect a blended experience. But what does the term “blended experience” really mean?

Retail 260

Retail Consumers Social Media eBook 260

InMoment XI

MARCH 6, 2024

The best customer experience quotes can be a great source of inspiration for leadership teams and entire organizations looking to drive their CX transformation. According to research: Companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.

Customer Experience 260

Customer Experience Social Media Customer Centricity Feedback 260

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. By responding to over 95% of negative reviews, their company guarantees that customer concerns are not just heard but addressed; the art of engaged, active listening.

Hospitality 260

Hospitality Call Center Retail NPS 260

TechSee

JUNE 10, 2021

Absolutely, your customers aren’t happy to wait for service. Of course, in-person contact puts employees and customers at risk. But new innovations in technology have shown that the time is right to explore alternate options to the ubiquitous truck roll. . Four Truck Roll Optimization Innovations. Yes, they cost a lot.

Self Service 207

Self Service Innovation Analytics Transportation 207

Customer Bliss

MARCH 5, 2019

In my Daily Dose video series, I explore the topics that chief customer officers must grapple with on a daily basis. Often, what sets apart the companies that we love is that they obsess over how customers feel in certain situations. So, practice emotion-driven innovation. They think about their customers’ emotions first.

Innovation 221

Innovation Loyalty Chief Customer Officer Hospitality 221

NobelBiz

FEBRUARY 6, 2024

This article, inspired by insights from Holly Depies , contact center software consultant and SMS expert at Nobelbiz aims to unravel the complexities of SMS marketing, from compliance hurdles to strategic innovations, equipping you with the knowledge to transform your SMS campaigns into potent engagement tools.

Innovation 98

Innovation Strategy Contact Center Multi-Channel 98

The DiJulius Group

JULY 14, 2023

As we know, when it comes to purchasing products and services, today’s customer is no longer willing to sit back and accept anything even close to mediocrity. What used to be thought of as a simple purchase is now a Brand Experience.

Innovation 95

Innovation Technology Customer Service Groups 95

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative. Let’s dive right in! Ask them directly.

Innovation 52

Innovation Feedback Social Media Analysis 52

Second to None

SEPTEMBER 25, 2018

Any brand that hopes to connect with consumers is must reckon with the powerful nature of public scrutiny in the digital age. As a society, there are now elevated expectations for brands that we spend our money on due to the proliferate expansion of available options across industries.

Consumers 109

Consumers Brands Social Media Voice of Customer 109

C3Centricity

JANUARY 18, 2020

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better. consumer #brand #Marketing Click To Tweet.

Brands 218

Brands Retail Consumers Innovation 218

C3Centricity

JANUARY 2, 2024

Here at C3Centricity, we publish books ( Winning Customer Centricity ), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. Insights are the foundation on which every single successful brand is built.

Customer Centricity 226

Customer Centricity Course Brands Innovation 226

SurveySensum

JANUARY 16, 2024

Here’s the thing: Customer-centric brands are 60% more profitable than those that are not. As such, listening to what your potential and regular customers have to say does matter. That’s where customer feedback comes in for your product development initiative. Let’s dive right in! Ask them directly.

Innovation 52

Innovation Feedback Social Media Analysis 52

BirdEye

DECEMBER 26, 2023

But most struggle with the decision as they have no proof that customers will support it. But this can change if your business actively measures brand salience and takes steps to improve it. By monitoring customer signals and feedback, you can know your standing in the market and try to become the #1 choice against all odds.

Brands 105

Brands Social Media Competitive Advantage Analysis 105

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success. Because consumer behaviour has evolved.

Customer Engagement 226

Customer Engagement Engagement Competitive Advantage Entertainment 226

CX Journey

SEPTEMBER 5, 2018

Coming up with a brand identity isn’t an easy task. Ideally, a strong brand identity will mesh both your needs and those of your customer. 77 percent of B2B marketers say that proper branding plays a big role in company growth. Ideally, a strong brand identity will mesh both your needs and those of your customer.

Brands 238

Brands How To Social Media Travel 238

BlueOcean

JANUARY 22, 2019

Let’s get real: once-transformative technologies that allowed businesses to respond to consumer needs with speed and agility no longer elicit the oohs and aahs they once did. Below, we break down the consumer trends that will reign supreme in 2019 and how businesses can rise to the challenge. As customer service leader Paul R.

Consumers 204

Consumers Trends Customer Experience Strategy 204

C3Centricity

FEBRUARY 13, 2024

Last week I spoke about the importance of actioning customer feedback. I want to continue this topic focussing on using the information for continuous improvement of the brands and services you offer. And customers expect businesses to be constantly adapting and preparing for their future needs.

Customer Insights 226

Customer Insights Feedback Social Media Customer Satisfaction 226

C3Centricity

JULY 20, 2020

Another recent post of mine concentrated on why companies fail in their adoption of a customer-first strategy. You can read it here: 7 reasons most companies fail to adopt a customer first strategy. This was a follow up to another popular post on what a customer-first strategy is, and what it isn’t.

Innovation 194

Innovation Leadership How To Marketing 194

C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They were the ones that moved to customer centricity.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

2020 Research

FEBRUARY 20, 2024

With 2024 already proving to be a challenging year for consumers, brands need to ensure they’re fighting fit and competing for spend—but how? In this on-demand webinar, learn how strong brands use research and insights to power growth, build market share, and thrive, despite unforgiving conditions.

Brands 59

Brands Marketing Competitive Advantage Innovation 59

ECXO

JUNE 20, 2023

Fotocomposicion ECXO(1) Article source: The Rising Tide of Brand Purpose in B2B [link] There’s an old adage in customer experience. Business customers care about what your brand stands for. It can be more important than innovation or market dominance. Where B2C goes, B2B follows. CX is everywhere.

B2B 122

B2B Brands Innovation Government 122

CX University

APRIL 16, 2024

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52

Loyalty Brands Social Media Consumers 52

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media.

Innovation 73

Innovation Brands Social Media Advertising 73

QuestionPro Audience

FEBRUARY 21, 2018

According to a study conducted by HSBC , 59% of consumers said they’d never heard of blockchain technology, and 80% of those who had heard of it didn’t understand what it is. Never fear—we’re going to break it down for you while we explore 4 ways consumers will benefit from Blockchain. Contact us for your next research project.

Consumers 170

Consumers Study Retail Technology 170

QuestionPro Audience

MAY 2, 2018

Brands are learning that partner marketing is a smart way to broaden your audience and drive growth and sales. Partner marketing, which is creating mutually beneficial relationships between your brand and other businesses, is a fast-growing sector in the marketing world. Do your brands have shared values? SABRA/TOSTITOS + LYFT.

Brands 236

Brands Marketing Consumers Sales 236

Experience Investigators by 360Connext

APRIL 23, 2024

The landscape of consumer expectations is constantly evolving, and understanding the value of customer experience has emerged as a cornerstone for businesses aiming to sustain growth and maintain a competitive advantage. But today’s C-Suite is still questioning the value of customer experience and asking if investing in CX is worth it.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

C3Centricity

AUGUST 12, 2019

One of the most frequent questions I get asked by my clients is how they can improve their innovation. . And the answer I give them to this question every single time is simple; start with the customer! They then ask me if I can help them to improve their innovations and identify why this happened. Innovation is essential.

Innovation 136

Innovation Healthcare Brands Consumers 136

C3Centricity

JUNE 8, 2020

After all, the hospitality industry should be highly customer centric, as it relies on satisfying its guests. However, it can learn a lot from consumer packaged goods (FMCG/CPG), as I shared with industry experts at a Faculty Day of one of the leading hospitality schools in Switzerland. Brand #Marketing #Engagement Click To Tweet.

Hospitality 268

Hospitality Customer Centricity Hotels How To 268

Beyond Philosophy

APRIL 19, 2024

Businesses leverage storytelling to establish their brand identity, often highlighting humble beginnings or overcoming adversity. For instance, Ikea’s narrative of cost-saving design innovations clarifies the correlation between low price and high quality. How narratives aid memory retention and emotional connection.

Customer Engagement 88

Customer Engagement Engagement How To Video 88

ThriveableBiz

NOVEMBER 13, 2023

Customer-driven innovation to scale -up your business To scale-up your business you have to be focused on what the customer wants and needs. We often get tangled with our personal dreams, and forget the most important people, our customers. You have to be different and innovative. I’m Customer Focused … I think!

Innovation 52

Innovation Entertainment Customers Customer Focused 52

C3Centricity

NOVEMBER 21, 2018

Their consumers didn’t appreciate being interrupted in their daily lives. However, with the creation of inbound marketing, they still irritated their consumers with spammy emails, popups and “subtle” cookies for following their every move. BRAND BUILDING. They were the ones that moved to consumer centricity.

Brands 192

Brands Customer Centricity Customer Journeys Consumers 192

SurveySensum

APRIL 1, 2024

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52

Brands Case Study Social Media Feedback 52

ImprintCX Articles

MARCH 5, 2024

For an organization to be truly customer-centric, it must have a CX vision and objectives that support the brand vision and business goals. According to a 2021 Qualtrics study , only 28% of marketing and CX leaders have processes allowing the brand strategy to feed into CX design and delivery.

Brands 52

Brands Customer Experience Management Customer Centricity 52