C3Centricity

NOVEMBER 4, 2019

Consumers no longer appreciated being interrupted in their daily lives, if they ever did! Brand Building. Many large CPG companies, such as P&G, Coca-Cola and Nestle, have changed the name of their Marketing departments in the past twenty years, to Brand Building. They continued with the same processes and mind-sets.

Customer Centricity 149

Customer Centricity Brands Advertising Consumers 149

NetBase

DECEMBER 20, 2019

And these days, brands are connecting with consumers thanks to unlikely influencer collaborations. These computer generated image (CGI) influencers are connecting authentically with audiences in ways that other influencers have to envy. You still have questions about her, of course – who wouldn’t?

Connections 56

Connections Consumers Fashion Social Media 56

NetBase

DECEMBER 13, 2019

Most potential consumers are scrolling through online content for a good portion of their day. Brands reaching these media-connected consumers have advanced social analytics informing strategic outreach decisions. Media-connected consumers are online overall an average of 6.5 And for good reason.

Analytics 52

Analytics Consumers Connections Advertising 52

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. It’s not, of course. Your brand requires a Martech Stack that provides flexibility and robust capabilities to track ROI and identify potential relationships that brands may otherwise miss out on.

Tools 98

Tools Brands Ecommerce Advertising 98

ShepHyken

JUNE 7, 2019

This week we feature an article by Molly Moore about why phone calls and online chat can make the difference between customer-centric brands and everybody else. In fact, nearly t wo-thirds (65%) of potential customers want to reach brands by phone. Consumers want to connect with your business.

Connections 119

Connections Customer Centricity Consumers Culture 119

NetBase

MAY 13, 2020

Just as cell phones have doubled and adapted as business and personal tools, so have brands during the pandemic edition of working from home. Brands are people too, after all. Brands are people too, after all. At least as far as consumer perception goes. Brands Are People Too.

B2C 98

B2C B2B Brands Trends 98

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. According to a recent HubSpot survey, 47 percent of consumers said they digest three to five pieces of content before making a buying decision.

Consumers 83

Consumers Tools Brands Marketing 83

Strativity

JANUARY 6, 2023

In times of economic turmoil, brands tend to think of cost-saving measures such as limiting new products or cutting overheads as the ultimate solution to budgetary woes. This year and beyond, companies in any space—whether apparel, food, or fitness—need to prioritize creating ecosystems consumers can’t live without.

Brands 52

Brands Apparel Airlines Hotels 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. Moreover, they become your ultimate cheerleaders, spreading the good word about your brand to everyone they know. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

BlueOcean

DECEMBER 13, 2022

Salesforce research says consumers like us belong to 4.3 In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

ModSquad

MAY 13, 2021

Every interaction with your customer is an opportunity to build your connection and inspire a sense of loyalty with them. When you consider that 92% of consumers trust word-of-mouth recommendations , it’s easy to see how delighted fans can become invaluable brand ambassadors. Anticipate customer needs and staff accordingly.

Ecommerce 119

Ecommerce Loyalty Brands Rewards Programs 119

C3Centricity

OCTOBER 22, 2018

If you work in consumer goods you probably think you have nothing to learn from healthcare, right? After all, you have consumers in your industry name and well healthcare’s reputation is not that great. Over the course of the days I spent at the hospital and then the clinic, I saw many different doctors, nurses.

Healthcare 202

Healthcare Consumers Customer Service Company 202

Brandwatch CX

NOVEMBER 3, 2022

The rise of the micro-influencer, a person or account with a niche but engaged following, has seen more and more brands explore new relationships with non-A-listers. The FTC wants influencers to make sure that when they publish sponsored Instagram posts it’s clear to the average person that they have a “material connection” to a brand.

Brands 70

Brands Guidelines Advertising Connections 70

NetBase

SEPTEMBER 1, 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. And we have a whole report full of brands using social listening to do precisely that in our latest NetBase Quid Brand Passion Report: Top Global Brands 2020 – and you can too!

Brands 52

Brands Report Social Media Analysis 52

ShepHyken

OCTOBER 4, 2019

These are not only customers but brand loyals. Brand loyals are willing to spend more and have more trust in you than other brands. Finding new customers is, of course, costlier when compared to retaining the existing ones. An effective customer engagement platform allows you to reward your brand loyals.

Brands 121

Brands Engagement How To ROI 121

Lumoa

JULY 17, 2023

In This Article: The Connection between Digital Transformation and Customer Experience Meeting Customer Demands: How Digitizing Customer Experience Drives Digital Transformation Success Key Drivers of Customer Experience Digital Transformation 1. Moreover, the same source says that 56% of consumers anticipate entirely personalized offers.

Customer Experience 208

Customer Experience Strategy Self Service Chatbots 208

CSM Magazine

OCTOBER 18, 2022

There is nothing better, nor harder to do than to attract new customers to your brand. For that reason, you must make sure that your company is continually welcoming to potential consumers and clients. Choosing a Good Name for Your Brand Is Important. This implies that all businesses must work very hard to draw in leads.

Brands 52

Brands Tips Social Media Financial 52

Brandwatch CX

NOVEMBER 3, 2022

The rise of the micro-influencer, a person or account with a niche but engaged following, has seen more and more brands explore new relationships with non-A-listers. The FTC wants influencers to make sure that when they publish sponsored Instagram posts it’s clear to the average person that they have a “material connection” to a brand.

Brands 63

Brands Guidelines Advertising Connections 63

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.

Brands 95

Brands Marketing Travel Advertising 95

NetBase

FEBRUARY 7, 2020

And it has consumers and investors talking, while creating a host of opportunities for the airline. And looping back to the consumer impact, we see lots of opportunity there as well. Carbon Neutral Consumer Impact. Having made this move first is something that will be remembered by consumers. Social listening reveals all.

Consumers 67

Consumers Airlines Trends Social Media 67

NetBase

APRIL 6, 2020

Popeyes is apparently staffed with marketing masters, as it keeps hitting home runs – and even wins consumer love during a pandemic. We have five ways brands should adapt their Covid-19 marketing to emulate the spicy chicken brand’s success. Winning Combo for Consumer Love. Know Your Brand Voice. Take Risks.

Consumers 64

Consumers Advertising Social Media Brands 64

Comm100

NOVEMBER 23, 2022

The customer service world continues to develop, and each new year can mean a sea change in changing consumer expectations. To help you prepare for the year ahead, in this article we’ll look at the key customer service trends of 2023 and how you can deliver on your consumers’ support expectations. Chatbot growth continues.

Trends 206

Trends Customer Service Chatbots Omni-Channel 206

ShepHyken

FEBRUARY 12, 2024

Thanks to Gen Z, Deeper Connections Will Become the Currency of the Future by AmberNechole Hart (Adweek) Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important?

Self Service 66

Self Service Customer Service Social Media Ecommerce 66

C3Centricity

JULY 3, 2019

Or do you consider it to be an integral part of your connection with your customers at an important moment of truth, that of purchase and usage? We all expect most things that we use or consume to be intuitive these days. It has become something that consumers are used to seeing – and reading. There are many others.

Multi-Channel 198

Multi-Channel Consumers Social Media Connections 198

Hallmark Business Connections

OCTOBER 5, 2020

Loneliness, of course. Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about it, address it, and act with empathy as consumers try to find their way through this new world. What customers need is for brands to care about their day, how they feel, and what they need.

Brands 97

Brands Social Media Travel Engagement 97

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

NetBase

JUNE 12, 2020

Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. High Street shops, in particular, are nervously speculating if hesitant consumers will visit the new and socially distanced stores. We’ll take a look at all three!

Consumers 67

Consumers Social Media Ecommerce Retail 67

Oracle

APRIL 22, 2020

In a recent survey by Edelman , customers in a dozen countries stated how they view and what they expect from their favorite brands during this time of social distancing, sheltering-in-place, and business shutdowns. 63% believe that their country will not make it through the COVID-19 crisis without brands playing a critical role.

Connections 91

Connections Government Hospitality Healthcare 91

Alida

JANUARY 22, 2018

But for a brand to be successful in the long run, any cool gadget needs to be backed by an exceptional customer experience. Home fitness startup Pelaton epitomizes how excellent CX drives consumers to buy into a new device. Pelaton’s loyal customer base can be attributed to following the playbook of successful “cult brands.”

Brands 100

Brands Customer Insights Connections Consumers 100

NetBase

DECEMBER 30, 2019

Influencer marketing is amazing for brands – and is a tactic this is potentially about to experience an upheaval. The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. And brands should thank their lucky stars for it. Gen Z – Predictably Unpredictable. As is makeup.

Consumers 60

Consumers Fashion Analytics Entertainment 60

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Brands 60

Brands Social Media Fashion CRM 60

NetBase

JULY 6, 2020

Brands are taking notice of the DIY trends that are experiencing explosive growth right now. This DIY trend is offering new ‘ins’ for retail brands to reach new segments. Going where the action is – what social analytics and consumer behavior can tell us about DIY. And many savvy brands are doing just that. DIY In Action.

Retail 67

Retail Trends Brands Poor Customer Service 67

NetBase

JANUARY 20, 2020

And brands are catching on to the power of these viral visuals, using memes for marketing. This makes sentiment analysis more important than ever, as not all memes are created equal, of course. They work along with your brand’s persona and enhance it in the mind of consumers. But others? Not so much.

Analysis 67

Analysis Brands Marketing Course 67

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. Over 1,000,000 people have taken one of his video-based training courses on LinkedIn Learning. He also sits on the board of Directors for CSPN.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

NetBase

JUNE 8, 2020

With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It’s also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than ever! How to measure brand impact.

Brands 67

Brands Social Media Advertising Consumers 67

ShepHyken

MARCH 18, 2024

by Dan Gingiss (Dan Gingiss) Today, your customers compare you to every customer experience they have with every other brand. The competition isn’t just your direct competitors, although they’re still there of course. They no longer compare you to direct competition but to the best experience they have from any company or brand.

Customer Service 80

Customer Service Government Employee Experience Video 80

ShepHyken

SEPTEMBER 10, 2023

How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. According to McKinsey, these are today’s ‘Zero Consumers.’ These are what McKinsey refers to as the “Zero Consumer.”

Customer Service 80

Customer Service Loyalty Programs Retail Loyalty 80