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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

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Branding and CX: The Surprising Way They Work Together to Form Customer Loyalty

Beyond Philosophy

We discussed where branding and Customer Experience interact and prioritize in a recent podcast. We also explained how the two concepts are crucial to creating brand and customer loyalty. Which Came First The Chicken or The Brand? It feels like the brand promise they made me in their marketing. .

Loyalty 130
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

It doesn’t matter what channel or touchpoint, your customers and employees should have a sense of consistency every time they interact with your brand. And for Gen Z, seamless experiences are table stakes when it comes to maintaining their loyalty. Tip #4: Strong Brand Values Are Make-or-Break.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. And there are many things that telcos can learn from companies in other sectors and vice versa. This can be achieved by living up to customer promises and delivering a unique brand experience.

Industry 208
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Customer Loyalty Program: The Ultimate Guide

ProProfs Chat

If you find yourself sharing the same concern frequently, then you need to build a customer loyalty program. Before turning into global names, brands like Starbucks and Amazon might have faced the same challenge. In fact, Candybar found that customers are 80% more likely to shop at stores that have loyalty programs.

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Customer Experience: The Only Path to Brand Loyalty

Oracle

What kinds of companies come to mind when you think of the world’s most respected brands? How do you suppose those companies became the most respected brands? ” A brand can be thought of as an “identity or image regarded as an asset.” You can’t advertise your way to brand loyalty.

Loyalty 106