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Employee Engagement: A Confluence of Passion and Purpose

CX Journey

Image courtesy of Pixabay Why is it so difficult to understand what employee engagement is all about? It's great that there's an ongoing spotlight on employee engagement because it's still at an all-time low. But let's just all say it in unison one last time: Perks and employee engagement should not be used in the same sentence.

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How integrating social media into the rest of the business will increase revenue

Vonage

Integrating with the core business ensures that the social media team is engaged with other business units to share and act upon customer feedback. For example, a credit card company might see regular complaints about certain transactions not qualifying for a bonus in the rewards program. But this is a mistake. His advice?

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Creating Brand Loyalty in the Airline Industry

QuestionPro Audience

Moreover, a variety of opportunities exist to engage with travelers. Several credit card companies offer travel rewards, which are designated for airline tickets and baggage fees. Brand loyalty programs have been implemented to engage with new and existing consumers and create long-term relationships.

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Retail reward programs no guarantee of customer loyalty

Service Untitled

Very popular in the 1930s through the 1980s, supermarkets and other participating stores would give out stamps commensurate with the purchase amount, and the stamps would be pasted in collector books. Most consumers don’t want to spend the time figuring out the value of points and a reward that may take months if not years to earn.

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Teams Score Big With Fans And Franchises!

Beyond Philosophy

They have each partnered with a sports franchise in a brilliant play to boost the emotional engagement with the team’s fans. Each program targets specific team fans and celebrates that connection with a reward. Dunkin’ Donuts gives DD Perks® rewards program members coffee for $.87 appeared first on.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

From loyalty cards to rewards programs, and even a fruit basket here and there, well-intentioned efforts to win customers’ loyalty are misguided and don’t understand why customers are loyal to you. Colin is an international author of six bestselling books and an engaging keynote speaker.

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. The new rewards program will be the first in the industry to allow members to combine points and money for a hotel visit. I like these changes.