Remove B2B Remove Company Remove Customer Journeys Remove Customer Relationship Management
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Why is customer journey analytics imperative for your business? How to analyze customer journey metrics?

CustomerSuccessBox

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics?

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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.

B2B 83
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

Report 92
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The road to customer centricity – where to begin?

ECXO

Educational articles by ECXO.org You’ll know that customer experience is a critical aspect of your business. ’ And being able to organise around your customers pays. The model is a framework that helps companies evaluate their current state of customer experience management and identify areas for improvement.

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Special Guests

ECXO

He is an acclaimed global author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Since then, he has helped hundreds of companies advance their CX initiatives and increase their ability to deliver value for clients. Through stories, that CX can become company-wide strategy 5.

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6 Deep Audience Research Methods to Improve Your Targeting

GetFeedback

In fact, 60-70% of B2B marketers admit they don’t understand their buyers, which is exactly what buyer personas are designed to do. It’s why companies like HubSpot are ditching them for more intensive audience targeting and customer journey mapping: it provides a better experience from start to finish. .

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you are focused on customer retention, then you need to know the answer to?the

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