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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

A customer journey map is a visual storyline that helps you understand each engagement a customer has with your brand (from the time they become aware of your business to the time they leave). As a result, you’re better equipped to turn your business into a customer-centric brand and in turn, influence lasting customer loyalty.

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From Gen Z to the Silent Generation: How Consumers Are Tackling Holiday Shopping This Year

Oracle

However, where malls and parking lots were once the only congested places, now online waiting rooms contain consumers hoping to check big-ticket items off their lists. Here are three ways consumers across generations are taking on their holiday shopping lists this year. Hey, Alexa? Gen Z shops though voice search.

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How Can Live Chat Increase Your Online Apparel Store Conversion?

Magellan Solutions

From schools to services, even FMCG (Fast-moving Consumer Goods) to clothing brands, as long as your business has constant and direct contact with consumers, partnering with a live chat service provider can help your company build relationships with them. The post How Can Live Chat Increase Your Online Apparel Store Conversion?

Apparel 40
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Brand Move Roundup – May 27, 2020

C Space

The Brand Move Roundup – May 27, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The survey’s most surprising finding deals with young consumers and luxury.

Brands 52
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Brand Move Roundup – July 6, 2020

C Space

The Brand Move Roundup – July 6, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

Brands 52
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Customer loyalty: A guide to building and measuring positive experiences 

delighted

Can you name a brand that makes you feel special? A brand you’ve made repeat purchases from, you’re proud to wear their logo, and when you receive a compliment, you’re more than happy to share where you bought said item? You can see why brands want to foster customer loyalty. Happy customers will champion your brand.

Loyalty 88
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Augmented Reality To Enhance Customer Experience: The Try-Before-You-Buy Experience

SurveySparrow

Example: Brazilian fashion brand C&A displays its apparel on augmented reality enabled hangers. For example, the Sephora Virtual Artist AR app allows its consumers to virtually “try on” their makeup choice. (b) Make use of AR apps to make shopping for apparel easier. c) Interactive packaging technology.