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Natural Language Processing 101: Three Tips for Optimising Your Text Analytics Software

InMoment XI

When it comes to experience programs, text analytics software has been revolutionising data interpretation since the capability arrived on the scene. You have two options: 1) Download a raw extract of the verbatim and read through it month by month, gain an understanding of what customers are saying, then talk to the team about it.

Analytics 493
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Report: The State of Customer Experience Metrics, 2014

Experience Matters

We published a Temkin Group report, The State of Customer Experience Metrics, 2014. This is the fourth year that we’ve published this report on how companies are using CX metrics. Use our CX Metrics Assessment, along with data from large companies, to benchmark your organization’s CX metrics efforts.

Metrics 275
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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Thankfully, social media analytics is becoming easier and more accessible. In this blog, we’ll show you why social media analytics is important, talk about ways to get started, and how best to use social media data to gain valuable insights for your marketing efforts.

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The Best Instagram Analytics Tools

Brandwatch CX

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. Top 7 Free Instagram Analytics Tools. Union Metrics.

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Unlock The 3 Key Net Promoter Score Drivers

InMoment XI

The Net Promoter Score (NPS) metric reveals the essence of customer sentiment and unlocks the path to business success, so it is important that you take the time to uncover net promoter score drivers. Leverage customer data and analytics to understand their preferences, purchase history, and behaviour. Take The Lead!

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Why is customer journey analytics imperative for your business? How to analyze customer journey metrics?

CustomerSuccessBox

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics? From marketing to customer support to even customer success.

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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

When businesses solely focus on the ‘what’ of customer experience data—such as numerical ratings and surface-level feedback—it sets them up for many unproductive discussions and mathematical scrambling to appease an analytical audience. This is the validation from your customers that you have achieved integrated CX!