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Need a Presentation With Punch? Think Visually

Heart of the Customer

He’s talking about advertising, but his recommendation applies to any organizational communication – especially in customer experience. The post Need a Presentation With Punch? So says George Lois, the “original Mad Man of Madison Avenue,” in his book, Damn Good Advice (for people with talent).

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How To Advertise Different Medical Services to Customers?

CSM Magazine

If you are looking for a way to reach a wider group of people, adapting to technology is essential when advertising medical services. As well as other options that may be of help in advertising your medical services. As well as other options that may be of help in advertising your medical services.

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Nielsen In Crisis: Missteps At Nielsen Present An Opportunity For Advertisers

Forrester's Customer Insights

Nielsen, the legacy television measurement giant, has provided media companies, agencies, and brands with household media consumption, advertising performance, and audience insights through its “people-powered” panels and metering technology. Nielsen had been the media analytics standard until disruption toppled the television […].

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner.

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Why Nostalgia is Not Just a Thing of the Past But the Present

Beyond Philosophy

By contrast, some experiences in the present can feel less authentic, with convenience foods and synthetic materials, and other things like that. Including elements in the experience or advertising that are nostalgic could create a halo effect for people. When people look back in time, things seem more authentic. There you have it.

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Online Advertising for Beginners: Ad Platforms

SmartMessage Blog

Online advertising uses Internet-based solutions to deliver specific messages to targeted users. These solutions include social media, search engine marketing, and display advertising. Google Ads is an advertising platform offered by Google. Monitoring up-to-date data allows for the measurement of advertising performance.

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How Will Advertisers Reach Sports Fans with The World Stuck Inside?

NetBase

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? And so has its advertising. Advertising to Sports Fans via Streaming. With the U.S. Consumers’ eSports Appetite.

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