article thumbnail

How the Entertainment Industry is Using Data Collection

QuestionPro Audience

As mobile becomes more popular, however, the entertainment business is using the technology to capture what was lost in the relationship between the studios and the consumer, and convert that data into meaningful insight into what works and what doesn’t. While advertising “The Greatest Showman”, a musical about the P.T.

article thumbnail

Will Morning Shows Lose Advertisers Over Sexual Harassment Allegations?

QuestionPro Audience

Sexual harassment and assault in the entertainment industry has always been Hollywood’s worst kept secret, but with women speaking out now, and providing indisputable evidence, it can no longer be swept under the rug. When networks can’t deliver the audiences they promised, they typically have to give the advertisers free commercial time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

article thumbnail

Social Media Industry Report 2019: Media & Entertainment

NetBase

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology. What the Consumers in the Wild Want.

article thumbnail

Social Media Industry Report 2019: Media & Entertainment

NetBase

And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. Media & Entertainment Methodology. What the Consumers in the Wild Want.

article thumbnail

How Will Advertisers Reach Sports Fans with The World Stuck Inside?

NetBase

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? And so has its advertising. Advertising to Sports Fans via Streaming. With the U.S. Consumers’ eSports Appetite.

Sports 67
article thumbnail

7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .