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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

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What is Direct Marketing Inbound Teleservices, and How Can It Help Maintain Customers?

Magellan Solutions

Most businesses depend on their current customers to sustain and generate new sales. It is called direct marketing inbound teleservices and affects client retention. So, what is direct marketing? Direct marketing inbound teleservices stand out as the unsung heroes in a world where client loyalty is the measure of success.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Virtual Assistance: A Guide to Industries in Need

Magellan Solutions

Marketing and Branding One of the effective advertising methods is social media. Posting alone is easy, but since it’s for marketing and branding, making sure it’s relevant, has SEO values, and has eye-catchy graphics is a must and this all takes time. They let you focus on generating sales by taking on repetitive tasks.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?