SmartMessage Blog

MAY 12, 2023

Social media marketing has become a crucial aspect of business strategy in today’s digital age. Interaction with followers also enables brands to build relationships with their customers and gain valuable insights into their preferences and behaviors. What is Social Media Marketing? How Should Brands Use It?

Social Media 40

Social Media Marketing Advertising B2B 40

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Joe Rawlinson

AUGUST 12, 2022

According to a survey, 68% of marketers say social media helped them generate more leads. The big question becomes, what are the best tactics to generate leads from Facebook, Instagram, YouTube, and other platforms to support your social media marketing efforts? Convenient customer experiences are always great for lead generation.

Social Media 78

Social Media Marketing Tips Fashion 78

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50

Fashion Retail Data Ecommerce 50

Hallmark Business Connections

MARCH 9, 2021

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. How to Market Across Generations During a Pandemic. Embracing Multigenerational Marketing Through Direct Mail Efforts.

Marketing 97

Marketing Brands Tips Financial 97

Kerry Bodine

JANUARY 16, 2020

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. This way of working feels so old fashioned to me. A year and a day to be exact.). We were helping people buy insurance.

Advertising 177

Advertising Consulting Insurance Customer Journeys 177

Kerry Bodine

JANUARY 16, 2020

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. This way of working feels so old fashioned to me. A year and a day to be exact.). We were helping people buy insurance.

Advertising 156

Advertising Consulting Insurance Customer Journeys 156

Kerry Bodine

JANUARY 16, 2020

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. This way of working feels so old fashioned to me. A year and a day to be exact.). We were helping people buy insurance.

Advertising 156

Advertising Consulting Insurance Customer Journeys 156

Second to None

APRIL 18, 2019

Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. Cultural shifts have led to the adoption of new customer demands and values, pushing companies to evolve towards these changes.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Customers Rock!

AUGUST 28, 2010

Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail. A renewal offer.

Fashion 190

Fashion Hospitality Advertising B2B 190

Optimove

AUGUST 11, 2022

Running with that metaphor, marketers continue to buy the same overly expensive shampoo, but instead of using it, they just buy the same one the next day. It’s fair to say that we as marketers aren’t doing ourselves any favors. Then, I attended the leading conference for all things CRM Marketing, CRMC, in Chicago.

Brands 52

Brands Fashion CRM Ecommerce 52

Gravy Analytics

MAY 14, 2019

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68

Fashion Advertising Travel Loyalty Programs 68

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. A brand collab also lets you tap into a whole new level of audience reach and frequency that you normally wouldn’t have access to or would cost a small fortune to advertise to traditionally. And it’s for a good reason.

Brands 52

Brands Fashion Social Media Retail 52

Optimove

OCTOBER 13, 2018

What is Customer Insight Marketing? Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs. Customer Insight Marketing Analysis, Strategy and Tools. You need to have the right customer insight tools at your disposal.

Customer Insights 40

Customer Insights Marketing Retail Fashion 40

ijgolding

JULY 18, 2018

During the last ten years, I have attended many Customer Experience (CX) events around the globe. I am therefore very excited to be able to share the news that Incite Group’s Customer Service & Experience Summit Europe (18-19 Sept) comes to London for the first time. Basic support resolution is not enough.

Self Service 123

Self Service Customer Service Customer Experience Groups 123

SurveyGizmo

JANUARY 18, 2022

You can find Alchemer working for gaming companies in the form of website intercepts and embeds, in-product embeds, collecting customer satisfaction and NPS ratings, conducting traditional market research, and helping with game development. Advertisers can see why some ads perform better than others.

Survey 94

Survey Fashion Advertising Study 94

NetBase

AUGUST 27, 2019

Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure your efforts against. A customer care complaint. Let’s go! #1.

Marketing 49

Marketing Strategy Fashion Sports 49

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. If your top-to-bottom overall CAC is $1, your average first purchase is 90 cents, and all your customers buy with you just one time – you’re obviously losing money.

Brands 52

Brands Fashion CRM ROI 52

Totango

JUNE 8, 2021

From there, we decide which customer journey we put them down. . . So, it’s important to use your underlying data so that you know what the customers are doing, where they are in their journey and what they need at that time. What are some of the strategies you have used to improve open rates? along the way to engage them.

Customer Journeys 117

Customer Journeys Exercises Communication Engagement 117

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success. These factors include age, income, gender, lifestyle, personality, etc.

Consumers 52

Consumers Advertising Social Media Culture 52

C Space

MAY 11, 2020

Drest , the gaming app launched last fall by former Porter editor Lucy Yeomans, has launched a beauty partnership with makeup artist Mary Greenwell; users can now choose custom digital makeup looks for the 12 available avatars, which could already be dressed in fashion pieces. Today, the company has 160 fashion partners. “We

Brands 52

Brands Fashion Advertising e-support 52

ChurnZero

NOVEMBER 3, 2021

When you’re just getting started, or you’re still building your Customer Success team, sometimes you can use all the help you can get. It can be difficult in these situations for Customer Success Managers (CSMs) to find the time or the resources to dig for those crucial customer insights. And these ones happen to be free!

Tools 98

Tools Customer Success Return on Investment Fashion 98

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Examples of metaverse virtual spaces where brands can engage customers include Voxels, Decentraland, Sorare, Roblox, and Fortnite. billion in 2030.

Technology 59

Technology Tourism Travel Entertainment 59

SurveySparrow

MARCH 23, 2021

If there is one company that has played the market positioning strategy game with terrifying efficiency is Coca Cola. But the kind of image that they have raked for themselves over the years with the help of their positioning strategy marketing is a case study in itself. . What is market positioning strategy? Isn’t it?

Strategy 52

Strategy Marketing Apparel Brands 52

ReviewTrackers

FEBRUARY 5, 2018

Whether it’s in the form of a consumer-written blog post, a 5-star review, a YouTube video, an Instagram photo or story, or a social media comment, UGC can add great value to your marketing efforts and initiatives — and deliver results that aren’t always achievable using traditional brand-centric strategies and inauthentic advertising.

Examples 56

Examples Marketing Social Media Fashion 56

CSM Magazine

JULY 14, 2022

In business marketing, Instagram is one of the best tools in the modern era. As a result, Instagram has become not only a powerful marketing tool but also a reputation management tool. But the main secret of success remains in engagement with the audience and customers. How do you approach marketing there?

Social Media 59

Social Media Customer Service Company How To 59

C3Centricity

JUNE 5, 2019

Most marketers will soon be leaving on their annual vacation and are realising just how little time they will have left to meet them when they return. They must cover the three aspects of customer benefits, namely: Rational, functional benefits. Insight #MRX #Marketing #Brand Click To Tweet. They miss the customer.

Brands 159

Brands Social Media Advertising Measurement 159

delighted

AUGUST 9, 2019

Testimonials have been used in marketing campaigns for decades. Customer testimonials are so powerful that they can motivate even the most hesitant shoppers to buy. In this post, we’ll cover: What are customer testimonials? Why are customer testimonials so effective? What are some examples of testimonial marketing?

Marketing 50

Marketing Social Media Net Promoter Score Effort Score 50

C Space

MAY 28, 2020

A just-released survey from Adobe Advertising Cloud has revealed that a significant proportion of the American population is still buying luxury goods and still, surprisingly enough, wants to see luxury advertising. Currently the market is very kind to companies like us,” said Schoenberg. Pockets of opportunity still exist.

Brands 52

Brands Fashion Apparel e-support 52

delighted

JUNE 3, 2021

ecommerce and brick-and-mortar stores), but the integration of inventory, customer service, and sales to offer a seamless transition between channels based on what the consumer finds most convenient. Fashion and clothing is another segment where customers prefer to try on products first before buying them.

Omni-Channel 101

Omni-Channel Retail Consumers Trends 101

Eptica

MAY 29, 2019

Date: Wednesday, May 29, 2019 Author: Pauline Ashenden - Marketing Manager 5 key findings around customer trust in retail. Author: Pauline Ashenden - Marketing Manager Across every sector, trust is increasingly central to the customer experience and hence business success. Published on: May 29, 2019.

Retail 56

Retail Fashion Social Media Study 56

Gravy Analytics

JULY 8, 2019

Anonymous mobile location signals, when properly cleansed, aggregated, and enriched, give marketers access to powerful offline insights. This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. What can marketers do with Persona data?

Fashion 82

Fashion Analytics Consulting Travel 82

BirdEye

JULY 25, 2023

Making customers believe that your business is worth investing and trusting is important for every business to grow. If you know how to build social proof and market it, growth can be yours. In this blog post, we’ve compiled a comprehensive list of social proof examples to help you use this marketing phenomenon to your advantage.

Examples 52

Examples Social Media Effort Score Case Study 52

Kitewheel

JUNE 22, 2020

Based on that, Gen Z may sound like a nightmare audience for marketers to target. But how can brands appeal to the Gen Z market? Getting this right is important because these young customers have more buying power than you might think. This makes them susceptible to online marketing. What Makes Gen Z Journeys Different.

Social Media 52

Social Media Advertising Fashion Video 52

TechSee

JANUARY 29, 2019

In recent years, a wide range of AI technologies have been successfully integrated into the CRM domain, from sales and marketing to customer support and retention. Computer vision is relevant across the entire customer journey, including sales and commerce, marketing and customer service. No – computer vision.

CRM 164

CRM Self Service Effort Score e-support 164

NetBase

JULY 9, 2020

And here are some stats around influencer marketing in general, and KPop specifically to pique your interest: Gen Z listeners are 2X more likely to be repeat listeners than Millennials. Generation Z spends 4 hours and 15 minutes per day on mobile devices, making video content a powerful advertising tool. Zoomers as consumers.

Apparel 56

Apparel Fashion Social Media Multi-Channel 56

ProProfs Chat

JULY 18, 2019

Have you personalized your marketing strategy? I started to notice more and more personalized campaigns a few years ago, and back then personalization was a kind of a revolution in the marketing industry. So, marketing ideas that were based on personalization made me think: why have I not thought of this before?

Strategy 61

Strategy Marketing Social Media Survey 61