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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50
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Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. Advertising agencies have been around for nearly 150 years, after all, and no one really questions that big ad campaigns will be outsourced to the experts.

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Growing Business the Old-Fashioned Way

Customers Rock!

Here is a blast from the past, a classic Customers Rock! post on taking care of your current customers. Many companies spend a lot of time and money on attracting new customers to their product or service. Much of the marketing budget is spent on mass approaches such as advertising and direct mail. A cross-sell offer.

Fashion 190
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Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. Advertising agencies have been around for nearly 150 years, after all, and no one really questions that big ad campaigns will be outsourced to the experts.

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Just Say No To Silver Platters — And Yes To Co-Creation

Kerry Bodine

I worked at an advertising agency for just over a year. (A The last thing on anyone’s mind was building marketing or advertising capabilities within our clients’ organizations. Advertising agencies have been around for nearly 150 years, after all, and no one really questions that big ad campaigns will be outsourced to the experts.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

This approach leverages the distinct strengths and customer bases of each brand while fostering a synergistic relationship that benefits both. Ensuring Loyalty Participating in cross marketing initiatives can greatly enhance customer loyalty. Consumers often appreciate the innovative and added value that such collaborations bring.

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Campaigns We Love: “Coach – Defining Modern Luxury”

Gravy Analytics

Coach’s new advertising campaign continues to evangelize its modern luxury leather goods to fashionable, younger buyers. In recent years, Coach acquired brands Stuart Weitzman and Kate Spade , expanding its reach in the luxury fashion market, and underscoring its focus on superior craftsmanship and innovative, thoughtful design.

Fashion 68