Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

Social Media 207

Social Media Measurement ROI Advertising 207

BirdEye

MAY 5, 2023

How well you reach your customers to pitch your products depends on how effective your advertising is. And it means you have to get selective about how, when, and where you advertise your business. Table of contents What is free advertising? If you had a never ending budget, you’d run ads everywhere, all the time.

Advertising 98

Advertising Automotive Retail Sales 98

BirdEye

NOVEMBER 21, 2023

This constant pursuit of innovation demands staying ahead of trends, adapting to evolving technologies, and ensuring the business is profitable. Amidst these challenges, the last thing you want to waste your time on is unrealistic and time-consuming digital marketing strategies that give you no results.

Marketing 109

Marketing Social Media Advertising Tips 109

NetBase

JUNE 5, 2020

The time is ripe to innovate the way movies and TV are seen. In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media.

Innovation 73

Innovation Brands Social Media Advertising 73

NetBase

OCTOBER 4, 2019

October 2019 Update: Trends change, technology advances, and correspondingly, social analytics and social media management tools become increasingly more powerful. What are the top social media tools to have on your radar in 2020? Social Analytics Tools Are evolving along with consumers.

Social Media 76

Social Media Tools Analysis Analytics 76

QuestionPro Audience

APRIL 11, 2018

Consumers, get ready to see even more influencer marketing on your social media channels. According to a study conducted by the Association of National Advertisers (ANA), 75% of advertisers surveyed currently use influencer marketing. million social media followers outperform both celebrities and micro-influencers.

Social Media 150

Social Media Advertising Consumers Brands 150

InMoment XI

JULY 7, 2022

Interviews, social media presence, and customer feedback surveys are another way to gauge how your brand equity is performing. In addition, a company with strong leadership, good financial performance, and excellent innovation will also have brand quality—ultimately creating more brand equity. Customer Preference.

Brands 492

Brands How To ROI Social Media 492

delighted

JUNE 3, 2021

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

Omni-Channel 98

Omni-Channel Retail Consumers Trends 98

Customer Bliss

MARCH 8, 2016

Ever since social media became a force, the idea of ‘social media love’ — getting positive feedback from clients and customers and fans, essentially — has been something that many brands aim for in the social space. Earning Social Media Love From Good Customer Experiences.

Social Media 90

Social Media Customer Experience Case Study Culture 90

Comm100

FEBRUARY 5, 2018

Greater consumer power brought forth a new reality for companies. Businesses that listened to and connected with customers online were rewarded with consumer engagement in the form of clicks, mentions, subscriptions and more. Social Media Software. CRM Software. Live Chat Software. Marketing (Personalization) Software.

Social Media 124

Social Media CRM Self Service Software 124

NetBase

JANUARY 7, 2019

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. A Quick Refresher on Why You Need Social Analytics Tools. Already know what matters?

Social Media 77

Social Media Tools Analysis Analytics 77

Second to None

JUNE 7, 2018

The ubiquitous nature of the internet has led to more competition for consumer attention than ever before, making it essential that your brand is crafting an intentional digital identity to use in tandem with your existing in-store reputation. The second interaction on social media that can impact your brand perception is with new consumers.

Social Media 59

Social Media Voice of Customer Brands Advertising 59

BirdEye

DECEMBER 26, 2023

Brand salience is a marketing metric that describes the degree of importance or prominence a brand holds in the consumers’ minds during their buying decisions. Strong brands with high brand salience become the preferred choice for consumers when presented with alternatives. What did you picture immediately when you saw the brand name?

Brands 104

Brands Social Media Competitive Advantage Analysis 104

BirdEye

MAY 3, 2023

And one of the first distinctions you’ll look for when choosing your channel is its ability to reach businesses versus consumers. Channels that help you reach businesses are called B2B (Business to Business) marketing channels, and those that help you reach direct consumers are called B2C (Business to Consumer).

Marketing 98

Marketing B2C Social Media Multi-Channel 98

BirdEye

SEPTEMBER 25, 2023

As AI develops, we expect to see even more innovative and effective ways to use AI in real estate marketing. Whether someone is reaching out through online reviews, e-mail, social media, or another avenue, an AI real estate assistant can keep an eye on it all and alert you to any problems. 3 – Precise property valuation.

Marketing 109

Marketing Social Media Advertising e-support 109

SurveySparrow

DECEMBER 11, 2020

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

Advertising 52

Advertising Strategy Chatbots Social Media 52

NetBase

MARCH 19, 2020

Knowing how to advertise to a diverse crowd of consumers can be tricky, and a little more time consuming than most businesses would like. Adding to that complexity, current trends indicate that consumers dislike sound in their ads. Consumers Care Less, Till They Do. And there’s more. The Sound of Silence.

Trends 60

Trends Consumers Advertising Social Media 60

CX Journey

SEPTEMBER 5, 2018

Some key factors play into your brand identity and whether or not it’s one that consumers can relate to. If most of your traffic is from Facebook, throw your advertising dollars there. On the other hand, if you’re on a tight budget and want to do local advertising, you can do a lot of inexpensive things to reach new customers.

Brands 238

Brands How To Social Media Travel 238

NetBase

JANUARY 7, 2019

January 2019 Update: As trends change and technology advances, social media tools become more powerful as well. Here’s an updated list of some of what’s out there right now, as well as what you should look for in a social analytics tool. With that in mind, here are 21 Top Social Media Tools to consider in 2019: 1.

Social Media 52

Social Media Tools Analysis Analytics 52

NetBase

JUNE 9, 2020

Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Understanding the consumer journey and how to message out at each stage. Ways consumer perception impacts brand health. How to identify white space and use this intel to innovate.

Consumers 67

Consumers Brands Social Media Advertising 67

Retently

FEBRUARY 21, 2024

These options should reflect the broad spectrum of your marketing efforts, including social media, search engines, word of mouth, advertising campaigns, and any other channels relevant to your business. Innovative Alternatives to Traditional “How Did You Hear About Us?”

Survey 78

Survey Social Media Advertising Analysis 78

Ecrion

OCTOBER 17, 2019

Personalization advertising tactics are incredibly effective—but shockingly, about 70% of companies don’t bother to personalize their marketing efforts in any way. If you’re looking to get ahead of your competitors, make your emails, product suggestions, social media comments, and even print marketing tools personal.

Advertising 45

Advertising Examples Social Media Insurance 45

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Naturally, social consumers were happy to tell them how they felt about it. Insights Should Inform.

Social Media 45

Social Media Video Analytics Sports 45

BirdEye

MAY 24, 2024

This is where Birdeye emerges as the comprehensive solution to all your online reputation management , social media, and customer experience needs. This strategic relationship enhances your Google ad performance, making your advertisements more effective. “AI is changing the game and Birdeye is on the forefront of it.

Social Media 62

Social Media Multi-Channel Comparison Analysis 62

C3Centricity

MAY 20, 2019

However, despite this, I believe that the hospitality industry has a lot it can learn from consumer packaged goods (CPG). You should also check out another post entitles “ Increasing Impact & Engagement through Advertising Testing.” Both the hospitality and CPG industries have their customers at their heart. ” #2.

Industry 218

Industry Strategy Hospitality Hotels 218

BirdEye

NOVEMBER 21, 2023

This typically involves some combination of digital marketing across platforms like social media, SEO, and email, as well as real-world promotion through events, partnerships, direct mail, and in-store experiences. Make Local Social Media Management a Breeze Learn how Birdeye makes jewelry store marketing a breeze.

Marketing 109

Marketing Social Media Advertising Brands 109

BirdEye

DECEMBER 8, 2023

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. How do you advertise your carpet cleaning business for free? Leverage social media platforms 4. billion in 2023 alone. Drives revenue growth efficiently.

Tips 57

Tips Strategy Marketing Social Media 57

BirdEye

MAY 24, 2024

This is where Birdeye emerges as the comprehensive solution to all your online reputation management , social media, and customer experience needs. This strategic relationship enhances your Google ad performance, making your advertisements more effective. “AI is changing the game and Birdeye is on the forefront of it.

Social Media 52

Social Media Multi-Channel Comparison Analysis 52

Maru Group

MARCH 16, 2021

Across Facebook, Twitter, Instagram, and YouTube around 60 Super Bowl LV advertisers generated 592.2 million views on social media across their ads, trailers, and teasers. On social media there were over 4 million mentions of the Super Bowl itself and a total of 7.5 The results could not be clearer.

Sports 52

Sports Innovation Social Media Culture 52

Kayako

DECEMBER 8, 2016

Word of mouth marketing is one of the most valuable forms of marketing with 92% of consumers believing recommendations from friends and family over all forms of advertising. ” Companies assume bad customer service is a cause of customer churn; and that word of mouth heavily influences consumer decision making. Only 12.5%

Consumers 120

Consumers Customer Service Poor Customer Service Airlines 120

Alida

AUGUST 7, 2019

According to the Mechanics of Trust report by Forrester, modern marketing practices promote consumer skepticism, not confidence.

Social Media 100

Social Media Advertising Company Consumers 100

Alida

DECEMBER 22, 2016

Consumers have less faith in brands than ever before. Imperfect, authentic social media sharing. As a result, the app is transforming the social media world. Since its launch, Snapchat ushered the rise of ephemeral sharing—an evolution of social media sharing where content disappears within 24 hours.

Trends 0

Trends Social Media Advertising e-support 0

Joe Rawlinson

JANUARY 31, 2018

In fact, companies the world over experience the same predicament: trying to repeatedly and successfully convey how their products or services can benefit consumers. Instead, find new and innovative ways to educate them about why your offerings can solve a need in their household or simply provide some form of comfort and satisfaction.

Consumers 83

Consumers Tools Brands Marketing 83

Beyond Philosophy

JUNE 17, 2015

Like any proactive form of outreach to consumers, including classic advertising approaches, content must have discipline around investment and return. Pay Per Click (PPC) advertising, i.e. putting an ad or promotional blurb on another site, can drive traffic to a company’s site. Where Is Content Marketing Headed?

Consumers 60

Consumers Connections Social Media Advertising 60

Hallmark Business Connections

MARCH 23, 2021

It’s messaging that touches consumers during any kind of life event that’s important to them, such as anniversaries and birthdays. Financial advisors, wealth managers, customer service representatives, and other experts can leverage this form of marketing to build and strengthen bonds with consumers. Opt for a multichannel approach.

Consumers 52

Consumers Marketing Strategy Touchpoint 52

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

Innovation 100

Innovation Marketing Social Media Healthcare 100

SurveySparrow

AUGUST 23, 2019

Smart organizations realize that there are many ways in which they can influence consumer behavior. Companies will give an arm and a leg if they know that there is a right formula to influence consumer behavior. Let’s dive into what Consumer Behaviour is, shall we? Importance of Consumer Behaviour. Personal Factors.

Consumers 53

Consumers Sales Social Media Study 53