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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

At the heart of that low-key struggle is the cold hard truth that marketing touchpoints can become innumerable – not just in the figurative sense, but impossible to count, let alone quantify, measure and optimize. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it.

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Elevate your marketing solutions with Amazon Personalize and generative AI

AWS Machine Learning

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.”

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

The secret of success in the world of marketing is good communication with the target audience. Marketing activities without a strong communication strategy are far from producing the expected results. What is Marketing Communication? What Are the Characteristics of Marketing Communications?

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Verint Research Reveals What Really Matters to Consumers in their Physical and Digital Shopping Experiences

CSM Magazine

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.