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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” LaRocca joined NYRA in 2014 from Modell’s Sporting Goods, the largest privately held sporting goods retailer in the U.S., It’s on her teams to make sure it’s communicated properly.

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How to Start Your Career as a Client Service Manager in an Advertising Agency

CSM Magazine

Advertising is a very prospective branch of industry, the profit of which shows steady annual growth. A lot of communication, a combination of creative and analytical tasks, and decent income are integral advantages and attractions of the profession. Another successful way of job searching is to contact advertising agencies directly.

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5 Lasting Effects the 2020 Sports Season Cancellations Will Have on Fan Expectations

Maru Group

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

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Customer Experience Lessons from Television Advertising’s Biggest Day In America

Michelli Experience

You will see that I didn’t mention the name by which people typically refer to the season-ending major sporting event where commercials play a central role. There are so many lessons, one could extrapolate from all 52 commercials slotted in that major sporting or might I say major advertisement event! Michelli, Ph.D.

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20+ ideas on how to promote your business locally

BirdEye

Whether you’re a battle-tested entrepreneur or just getting your feet wet, the no-nonsense, results-driven techniques below will show you how to advertise your business, skyrocket your brand visibility, and help you develop profitable relationships with your community. Pay-per-click (PPC) advertising 12.

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Connect to customers using a direct marketing strategy

BirdEye

A recent study from McKinsey & Company found that 71% of shoppers expect personalized communication from brands. Direct marketing is when businesses advertise their products or services to specific individuals or groups. Advertising on social media is a great way to engage with potential customers. What is direct marketing?